Much is said about how the marketing industry is increasingly influenced by the use and application of technology. This is true, but it is not new, a resource such as marketing automation has been consolidating itself for years as a key to digital marketing. By 2021, marketing automation will generate revenues of more than 8,610 million dollars. It is an excellent resource to optimize the sales process under personalized content. However, not everything is simple, so you must rely on keys that help you achieve your goals. Much is said about how the Malta Mobile Database marketing industry is increasingly influenced by the use and application of technology. This is true, but it is not new, a resource such as marketing automation has been consolidating itself for years as a key to digital marketing. To give us an idea, it is enough to see that during 2016, this technology represented revenues of more than 5.8 billion dollars, but by 2021 it is estimated that it will exceed 8 thousand 610 million, according to TechNavio projections. This shows that marketing automation strategies continue to gain relevance, mainly because they are a great resource to optimize the sales process under personalized content, to streamline and improve processes through the web.
Undoubtedly something of great relevance in an increasingly digital world. However, this carries responsibility, as it also becomes more global, which requires brands to adapt and respect the guidelines and laws in each of the markets in which they seek to do business. In this regard, from Smart Insights 5 keys are proposed that marketing and business specialists should take a lot into account for their marketing automation strategy: And it is not for less, there have been many cases in which the information of the users was Brother Cell Phone List vulnerable, hence in many regions of the world they are increasingly seeking to protect the consumer. In Europe, for example, there is the GDPR (General Data Protection Regulations) that requires brands to notify customers of data breaches within 72 hours, in addition to protecting children under 13 years of age. But it is not the only one, in Japan, there is the Personal Information Protection Law (APPI) whose purpose is similar; in addition, South Africa and Australia have similar laws. For any business seeking to connect with customers in these countries, it will need to adjust its strategies to comply with applicable laws and avoid a multi-million dollar fine.
In addition, it is recommended to establish a strong and transparent privacy policy that generates trust in users and potential clients. From the report, they remind us that any online analysis designed to understand user habits requires a privacy policy, so it is necessary to create one for each market to which it will be applied and must contain the following data: What information is collected and how you are personally identified; where the information is stored; if the information is shared you will contort how and what the data is used for; how the user can delete or reject the collection of their data. According to an investigation by StoneTemple reveals that the use of mobile devices grew by more than 63 percent when visiting online sites, in addition, specialists project that by next year it will exceed 352 billion application downloads. In this way, they point to two resources that will be key for marketing. The first is e-mail marketing because the information is more personalized, which allows access to greater contact opportunities. The second is geolocation through the number of mobile devices because it is more precise, beneficial for advertisers, and less invasive for the consumer.
