According to reports from various users in social networks, the community manager of Azteca Sports made one of those mistakes that can be costly for any brand. With an expression outside of any canon for a company, the person in charge of the Twitter profile signed by the said company allegedly responded to a clarification issued by the CDMX Metro, after some failures were recorded in its service. From its official account, the public transport service Paraguay Mobile Database issued a clarification on the delay of trains on Line 3. The message was not well received by users, who expressed their dissatisfaction with the failure. Although this is nothing new, what came to light was a message signed by the official account of TV Azteca,
Which added to the wave of complaints with a phrase that was not acceptable as it was signed by a company. The message was quickly deleted; However, various users managed to capture the peculiar response to echo the error that left the sports section of the Ajusco television station in a bad way. If real, the case – to which TV Azteca has not responded – is one more example of how important it is for companies to hire a social media manager with greater expertise. Social networks have become the closest face of brands to the consumer, which is why more and more companies are seeking to establish more robust structures behind each profile in which their brands are protagonists. A recent study by Simply Measured accounts for this reality. According to the report, 63.2 percent of companies state that within their marketing department they have Brother Cell Phone List a team specialized in managing social networks, A percentage is higher than the 49 percent registered during 2015. Professionalizing the departments and work teams that were born as a result of the consolidation of digital platforms as high value means to connect with the consumer, is one of the great challenges of companies and agencies in the sector, which must work faster on this issue not only to stay in the competition and face the accelerated pace of innovations in the digital field but also to avoid errors such as the supposed response of Azteca Deportes, which can lead to an impact on the image of the brand, where the first and main judge will be the consumer.
