Does your brand consider Pinterest a crucial channel for the development of social media marketing? If not, you should know that this social network can be of great help, therefore, in this post, we will tell you what actions to use to generate traffic and sales with Pinterest, and thus give it greater importance. Pinterest, as well as the rest of the social networks, presents many opportunities for brands that come to its platform. Like the others, the social network can work to meet objectives such as generating brand awareness or even sales, which is not very different from what companies look for in social media platforms, as shown, as highlighted by data from 2016 shared by Buffer, the different companies come to these spaces mainly seeking to achieve things such as brand awareness, 85 percent of brands use social networks for this, engagement with the community, 71 percent of brands use social networks for this purpose, options for content distribution, 61 percent of brands come to this space to cover the task, sales, and leads, more than 50 percent of brands want this, and customer support.
And just as it will happen in other social networks, meeting these objectives on Pinterest can be easy, as long as the best actions to be implemented are known. The good news is that here you have it. How to generate more traffic and sales with Pinterest? Any brand looking to increase traffic and drive sales with Pinterest needs to understand the importance of starting their actions early in the direction of key moments for consumers. The marketers who get there first are the ones who get results with Pinterest, and this is because the platform is about planning to such a degree that people use Pinterest to plan and search for content, for example, when key Thailand Mobile Database moments are approaching, such as holidays, or an important date such as February 14, data from the social network itself indicates that consumers come to Pinterest to perform these actions (planning and search) up to 2 times earlier than on other platforms. To take advantage of this behavior and achieve results, it is ideal for brands to start their actions for events such as the aforementioned vacations well before the start date of the same, in this way they can be imposed on the competition. The second key to generating more traffic and sales with Pinterest is also to adapt to the behavior of consumers, only in this case it is about the way they navigate through the platform.
According to data from the firm, 80 percent of “pinners” (Pinterest users) use the mobile app of this social network. With that in mind, it is obvious that things have to be optimized for these devices, so when designing, mac as should make sure that things are optimized to look good from any smartphone or tablet. This recommendation implies that items such as font size and styles must be adjusted to ensure that things are readable on smaller screens. Graphics and video should also be tested to ensure it does not look blurry or poorly suited to Brother Cell Phone List dimensions. When it comes to getting more traffic and sales with Pinterest the phrase “a picture is worth a thousand words” is very relevant, when it comes to this platform the best thing to do is to demonstrate instead of just saying. Being a primarily visual platform, the best posts are those that are visually very attractive. With this in mind, brands must take on the task of telling good stories and making their audiences learn much more, they must develop creative elements for Pinterest that are relevant to the user who comes to the platform looking for inspiration. For example, for firms in the fashion segment, it is more appropriate to work creating scenes than publishing simple product photos.
With scenes or images with more context, it is possible to better capture the audience’s attention and it is easier to show what the brand has to offer to consumers. On Pinterest, brands have an important advantage that they can take advantage of and that is that people come to this platform looking for inspiration, tips, tricks, and tutorials that help them improve their day-to-day life. If this is put to good use, brands can certainly drive traffic and sales with Pinterest. To do this, it is necessary to create informative content, full of engagement and creativity that simultaneously provides useful recommendations for the audience. Brands must think about these types of ideas, that way the brand is more likely to be incorporated into the daily lives of consumers and become a point of reference whenever people are in search of inspiration. Finally, to get more traffic and sales with Pinterest, you should consider working with keywords. Keywords can help your brand find the platform users who present the best engagement, and also, by placing keywords in the descriptions of your content,
