Although Inbound Marketing has been with us for many years now, it is still one of the great trends when it comes to Digital Marketing . And it is for no other reason than the great change that we are experiencing in the ecosystem of brands and consumers.
Brands are desperate to connect with their users and they, for their part, escape from them 巴基斯坦电话号码表. It is no coincidence that figures from studies such as Meaningful Brands have been emphasizing the plummeting drop in the perception of brands by users for years.
Users wouldn’t mind if 77% of brands disappeared tomorrow Tweet this. Although this video is super old, I love it as a reflection and summary of everything that is happening between advertisers and consumers:
One of the disciplines that is benefiting from this whole panorama is Inbound Marketing , which tries to value the help and love of the user above all else.
We can define Inbound Marketing using this pyramid.
It is a philosophy because the user buys and behaves radically different today than 10 years ago.
It is a methodology because we use very specific processes.
And it is a toolbox because we have at our disposal different tools to do it: SEO, Social Media, Content, PR, Social Ads, etc.
Inbound Marketing is mainly composed of content that is disseminated through different channels with the aim of achieving the lowest possible user acquisition cost and that the user obtains a clear value in the content found, instead of pressuring them to access buy our product / service directly.
It is a process, in the medium-long term, that allows us to better know the user, give him valuable 移动线索 content, help him better understand his needs and therefore, finally turn him into a prescribe of our product / service.
Because, in the end, what this is about is helping your users, not interrupting them. And when you help, the result is always good (sooner or later) .
How does Inbound Marketing work?
Bearing in mind that the main thing in an Inbound Marketing strategy is the content, we are not going to talk about anything that we do not know or have not seen a thousand times around here, such as developing a GREAT content marketing strategy .
