Today the return of the tour was announced with a new project of the 90’s Pop Tour with new talents from the 90’s, integrating Benny Ibarra, Ana Torroja, Lynda Thomas and Sentient Opuestos.
Leaving out groups and adding to new ones part of the new 90s Pop Tour strategy
The concert tour begins on November 26 at the Arena Ciudad de México
Stage 360 has been part of successful tours in various cities and countries
The 90’s Pop Tour in a musical tour that has managed to take advantage as a brand, from national and international tours, albums and even its own mercha , This concert tour brings together multiple Latin artists and groups to sing the greatest hits of their Austria Email list respective careers. The original cast consisted of OV7, Aleks Syntek, Fey, JNS, Erik Rubín, Caló, Litzy, and The Sacados. The main theme of the tour is the pop music of the 90’s, as well as its representative artists, but some songs from the 2000s are also included in the repertoire, as well as some songs originally sung by other artists.
The tour began on March 24, 2017 and had to pause in 2020 at the end of its season, in addition to the fact that the pandemic did not allow concerts for a whole year and he had to pause for a longer time his return to the stage.
The tour has had a very peculiar strategy, because thanks to the trend of returning to the 90s (longing) it has been very successful, with a tour that began on March 24, 2017 and has had more than 70 concerts until 2020 .
The new data driven advertising
Today the return of the tour was announced with a new project of the 90’s Pop Tour with new talents from the 90’s, integrating Benny Ibarra, Ana Torroja, Lynda Thomas and Sentidos Opuestos.
Concert trading strategies
The main attraction of the concert is its 360 degree stage format, being the first show of its kind to be produced in Mexico . The artists alternate in various combinations to interpret the more than 40 songs that make up the repertoire, with few numbers in which only one artist appears on stage.
In addition to the 360º stage, they have an alternative version for the Italian stage and for palenques, keeping the repertoire and visual elements on the screen, but adapting the choreographies to the smaller infrastructure.
Expectation strategy before announcing a new stage of the 90s Pop Tour.
On May 4, 2021, the social networks of the 90’s Pop Tour updated his profile photo with a blank image , after a long period of inactivity mobile lead. The following days, through various publications, they were hinting at a possible return, first with an image that only said “ Do you miss us? “, Followed by a video with the caption” Próximanente “and a third image that read” The time machine starts its engines again … “, the last two posts using the hashtags # 90sPopTourIsBack , #ViveLosNoventas and # Próximamente .
Concerts on the doorstep after more than a year without shows
Three concerts were initially announced: November 26 at the Mexico City Arena , November 27 at the Telmex Auditorium, Guadalajara, and December 10 at the Monterrey Arena . However, they revealed that there would be more dates to be announced when the dates were confirmed according to the measures of each state, due to the Covid-19 pandemic.
