The development of content marketing has become a key task for companies in the B2B segment, as revealed by the CMI, more than 90 percent develop it. Therefore, for all these companies it is essential to be aware of the trends that will arrive in 2021 in order to maintain the relevance of the strategies and continue generating results. Given the above, this time we will see some trends in B2B content.
According to Jeff Bull’s, these are the B2B content trends coming in 2021 that segment marketers should ideally consider:
Video content
According to the source, video content can be considered critical in content marketing campaigns for the B2B segment.
Content in this format can consistently drive higher levels of engagement and is more likely to move potential business partners through the Costa Rica Email List marketing funnel to conversion.
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For example, a well-developed video info graphic can engage the audience much better than a 50-page document on the same topic. Video should be understood as an opportunity for businesses to stand out and tell potential business allies more about the organization’s culture and commitment.
The format also helps in this age as potential allies in business look for dedicated and attractive companies to promote their own brands.
Podcast
According to the source, although the importance of a format such as podcasts in the B2C marketing strategy is already known, by 2021, it is expected that it will offer great benefits for marketers in the B2B segment.
Podcasts, at their core, are informative, conversational, and informal. They are an excellent opportunity for companies looking to improve their B2B content marketing efforts. Podcasts can be relatively low-cost forms of content since you don’t need a lot of high-quality equipment or expensive technicians for production.
Most businesses can podcast with a couple of microphones and a quiet enough office. On the other hand, publishing in this format has become very easy. There are already a large number of platforms that allow you to upload this content even for free.
Notably, each episode is a permanent addition to the B2B content offering, delivering a quick return on investment as it moves into 2021.
On the other hand, since podcasts are easy to produce, they can also act as a great form of complementary content for complementary B2B marketing efforts.
Co-marketing alliances
If you are looking for an extended reach for a good marketing campaign, do not neglect the power of alliances. Many companies choose to go into themselves for their endeavors, whether they are in the B2B or B2C segment.
A number of analysts say that talking about current business partners and developing a working partnership with the marketing team will be a great way for companies to expand their marketing reach and attract more business partners.
This will not only be a great way to maintain and grow existing business relationships, but also to help contain other companies from wanting to work with the firm. Marketing partnerships show that a company cares about its partners and works to help them grow.
Personalized email marketing
While email marketing isn’t exactly new, and everyone’s inbox is probably full of automated campaigns that are mostly ignored or trashed, there’s a trend here that B2B businesses can’t. lose sight of.
It is about the professionalization of the contents for this channel. The trend comes from the fact that the results they generate are considerably better.
However, it should be noted that truly personalized emails mobile lead can take a bit longer to produce, especially if you’re trying to create an email funnel or business-specific presentation. But as time consuming as they may be, they are often worth it.
According to the source, it pays to focus on introductory emails and outreach. This is where it is most important to take B2B content, and this is where other companies are most likely to look for personalized content.
Featured snippets
Finally, it is to be expected that B2B companies are increasingly focused on having their content appear in the featured snippets section of Google.
