Tennis has been the focus of careful marketing executions in recent months, resulting in successful strategies. The last of them are sneakers from adidas Originals and Gremlins focused on Gizmo.
The brand has shown flawless executions pertaining to nostalgia marketing, as has its arch rival Nike. For a sample today we report the case of J Calvin, who continues to surprise in sales with the Air Jordan 1 tennis shoes, although the official launch egypt email database of the shoes is this Tuesday, December 8, yesterday they were available for a few hours on the Nike page and they sold out after a short time. Now they are reaching prices that exceed 10,000 or even 14,000 pesos in sites like Stock and Mercado.
The same is sought in the new edition of adidas with the movie that mixes monsters with Christmas, in an edition of the Stan Smiths from adidas Originals. It is inspired by the classic 1984 movie “Gremlins”, with a top covered in faux fur in the brown and cream colors found in the characters when they are in their cute versions.
There are other details around the tennis shoes that make a nod to the movie, but especially to the character of the cute Gizmo. adidas Originals creates an asymmetrical design that features faux leather, setting aside the Stan Smith tradition of three stripes placed on the mid panel, an OG Stan Smith stamp on the tongue and a Trefoil stamp on the heel. None of that appears this time, only the mid sole branding steps in to let you know that this is adidas doing.
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Elsewhere, the Gremlins’ eyes have been added to the heel tabs, while the insoles are colored in the same shade as the character’s skin, as a nod not to get the Gremlins wet mobile lead. A final touch of attention to detail comes in the shape of the shoe box, which is designed like the wrapping paper that was used for Billy’s gift in the movie.
They can be purchased in a pair at stores like inhaler for about $ 145 on December 19. Overall, the worldwide sneaker market is forecast to be worth $ 97.8 billion by 2024.