Today’s business is in the online classes and in the home office of millions of consumers who did not know that they needed a comfortable corner to carry out their tasks remotely, a desk or space to spend most of the day in a comfortable way to be More productive. Now that they are aware of it, Zara adds to their options with their own stationery.
The Indite brand is adept at finding sales opportunities and this time it has found them from its Zara Home extension, competing for the attention of those who come to IKEA or Home Depot to set up their workspace at home.
His audience in large part has always been the Goodness with office looks, but now he also wants them to buy more than his clothes and for this he has joined Mexico Email List the new normal in the office with stationery products, launching his first collection with all the material necessary so much to do their jobs.
Its repertoire ranges from pencils, erasers, filing cabinets, notepads, staplers and even furniture, to have a desk very much in the style of a few decades ago, with the first collection of Group Indite predominant in the vintage air that is reminiscent of early school supplies. century. Wood, jute, metal are the materials used to create this collection where the predominant colors are gold, black or brown.
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Zara Home
His collection includes a bank of 80 euros and goes into the decorative details with a candle in the shape of a bust for 20 euros. It has a model of agenda, diary or a simple blank notebook where you can write for 8 euros. Their pens cost 10 euros and include made of metal with a striking finish in three colors: gold, bronze and silver. Sell a filing cabinet and even scissors, both for 20 euros. At the moment it does so in its country of origin, but it could extend its repertoire to all the regions where it operates.
Zara competition
Meanwhile, the competition is closed with options such as the aforementioned stores, but also from companies that were not dedicated to the sector, as in the case of Panasonic and the launch of a modular cubicle to install an office in the living room of the house. . It is called Kokomo and it is a 1-square-meter workspace that can be decorated and personalized, as if it were the company’s cubicle, although this has a cost of 835 dollars, about 1,600 pesos.
In addition, other brands launched initiatives so that people who do not tolerate working from home, do it in their facilities, for example Rips extending unlimited coffee so that customers spend hours working at their tables or from Starbucks mobile lead in the East, with a coffee which is also an office, a kind of co working that has the touch of the mermaid brand.
In the end, they all end up finding a way to join a predominant practice in the markets, since consumers have found it necessary to buy items in order to carry out their activities. In fact, from Lino and Kan tar they revealed that 80 percent bought, at least once, some type of children’s article, and 60 percent acquired technological products such as smartphones, smart TVs, and laptops.