Points to Consider in Email Marketing: Can-Spam-Act

Points to Consider in Email  Can-Act-Spam rules are among the most important rules that brands and institutions should pay attention to in their email marketing strategies. The Can-Act-Spam law, which entered into force on January 1, 2004, is a set of rules issued to prevent messages from being perceived as spam messages when creating an email marketing strategy. In addition, the Can-Act-Spam law also mentions the penalties to be applied to those who send unwanted spam messages and those who advertise products or services as unwanted spam messages. As Message34; we have compiled our article titled “Can-Act-Spam rules and how to write an email that complies with these rules?” for you. Enjoy reading!

What Does Spam Message Mean?

Spam messages have recently become the nightmare of most email users. The reason why spam messages have become the nightmare of many is that they receive deceptive advertising content from brands or institutions that the email owner did not request. Most of the time, these relevant and irrelevant advertising emails can be seen as annoying by the people who receive the email. The reason why they are annoying can be shown as the unnecessary emails that arrive in the mailbox and increase email traffic. There may be many reasons why we are caught by spam messages. For example; when a mass email is sent to you, other people in that email can reach your email and send spam emails to you.  Thus, the institution or brand may have given your email information to other companies or brands, and thus you may receive spam messages again.

Can-Spam-Act Rules You Must Follow to Avoid Spam Messages

The Can-Spam-Act rules mean controlling unwanted, pornographic and marketing attacks. This rule, adopted to prevent spam messages, is known as the first official rule determining email standards.

According to the Can-Spam-Act law  passed in 2003, subject lines must be clear and understandable and must accurately reflect the mexico email list content of the email. In addition, the sender’s location must be visible, otherwise addresses that are not visible will be considered spam messages and therefore will end up in the spam message box.

The Can-Spam-Act also states that recipients of e-commerce emails or advertising messages must be informed on how to opt out. Such spam messages must be canceled within 24 hours or a few business days. Otherwise, it may be too late to block spam messages.

Unsubscribe Compatibility

There should be a visible and active unsubscribe mechanism in all emails sent.

• Consumer opt-out requests must be honored within 10 business days, otherwise the spam Can-Spam-Act rules will be violated.
• Opt-out lists, also known as block lists, are used for compliance purposes only.

Content Compatibility

• There must be a properly formatted “from” line.
• Subject lines must be consistent with the content. The content should not deceive the email recipient in any way.
• The physical address of the company or brand sending the email must be in the email content. If the email is sent by a third party. The physical address of the person introduced via email must be visible.
• If the content of the email sent is +18 and has an email content for adults only. This should be indicated with a label in the email.

Posting Behavior Appropriateness

• Messages cannot be sent without an unsubscribe option.
• The title must be how to acquire warm b2b leads with seo appropriate to the content of the email. Titles that are not compatible with the content will result in spam emails.
• The message to be sent must contain at least one sentence.
• The content of the e-mail to be sent should never be empty.
• The unsubscribe message should be right below the message. Otherwise, it will be perceived as spam.

The rules mentioned above are universal Can-Spam-Act rules. These rules are valid in all countries and if you are going to do email marketing work in a country other than your own, you need to pay attention to the Can-Spam-Act usb directory rules that are part of the rules above. Otherwise, your advertising emails will be perceived as spam and will end up in the spam box. In addition, the people you send emails to may file a lawsuit.

If you do not want your advertising emails to end up in spam and would like to create successful email marketing strategies, you can contact us.

The article Can-Spam-Act: A Point to Consider in Email Marketing appeared first on  Email Marketing System .