Promoting a brand through content is different from promoting a specific product.
Here, such a concept as brand recognition and establishing trusting or even friendly relations with the consumer play an important role. to do this using Facebook as an example in this article .
This is the format that giant companies resort to:
- Nike
- Coca-Cola
- Apple
For Russian mobile operators, the lion’s share is spent on recognition
Global brands or large corporations are not promoted by content developers, they are malaysia telegram data promoted by content managers. All traffic channels form a single structure that allows you to engage people from each of them to the target actions needed at the moment.
Content marketing is the creation of a unified content structure and its competent distribution across channels
What does content marketing involve?
Objectives and goals
- Increase brand awareness
- Get more traffic to your website
- Getting More Leads
But even at this stage, optimizing the design of platforms for online courses in chile we cannot do without some metrics.
What metrics can we use?
- Record Coverage
- Transitions to the site via links
Creating a portrait of the target audience
Content for the sake of content is nonsense. Your content will be consumed by your visitors, which means that the content will have to cover their pains and needs.
To create a portrait of your sault data target audience, use our article on this topic .
Competitor analysis.
If your product is not unique in its kind, then it is worth thinking about analyzing competitors.
What should you pay attention to?
- Their traffic channels
- Content type
- Frequency of publications
These are the basic metrics that you can use to raise your bar and try to differentiate yourself from them.
Selecting a content type
One of the important points, because the right choice will speak about the success or failure of your content marketing.
It is logical to assume that in a group dedicated to contextual advertising, you should not publish motivational quotes and cats. And vice versa.
The type of content you choose should bring you the most important thing – traffic.
Content examples:
- Cases
- Articles on the blog
- News content
- Situational
Content distribution channels
They are divided into:
Own channel.
Your public pages on social networks, or YouTube channels, etc. They have the same meaning and metrics, virality, reach.
Engaged subscribers.
This is when your content is shared by users simply because it is useful or interesting.
Paid channel.
This is already advertising. Both targeted and contextual.
Content planning
This stage is the final one and consists of such things as the purpose of the content at this stage, the choice of the type of content and the prioritization of distribution channels.