Do you know what brings the most money to an old product? Well. well… well. Go ahead. Do you feel it? Do you understand it yet? Well done! Of course… A new product. Apple does it. Merc.es does it. P&G does it. ALL smart companies do it. where marketing works 100%.
In one of his interviews
McDonald’s founder Ray Kroc. when ask. how he manages to make it so that competitors russia telegram data cannot repeat his success. answer.: “We introduce new products more often than they manage to copy us.”
This is the essence of all progress
I have a training business where we do quite a lot of different seminars. online master classes. conferences. Do you know what motivates people to take them again and again? New versions of old trainings!
We simply change old trainings. add something new to them. so people want to come to them again.
New products allow sales to move forward
We often underestimate people’s desires. Yes. there are inveterate conservatives who like to buy one thing and use it practically their entire life.
Fortunately… there are few such people… Otherwise. Apple would have gone bankrupt long ago. trying to sell its iPhones every year. which are not much different from the previous year’s model (by the way. this is good advice to everyone… as soon as a new model of something comes out. feel free to buy the previous generation. since even a european leads new product costs 2-3 times less than after the release of the new product).
People love new things
We are so us. to watching the news on TV. Therefore, on social networks. on special websites that we reflexively wait “when will there be something new?”
Many people check their email 20-30 times a day. Some people can’t live without Therefore, VKontakte for even 5 minutes. Something new is ne…..
They are driven to do so by agency for website positioning marketing and seo two things: natural curiosity and news.
The brain is so . Therefore, hungry for new things that we. marketers. are happy to take advantage of it…
What innovations can you introduce into your products?