A competent marketer is a THIEF! A bit rude? But in fact. that’s how it is. Anyone who thinks that a marketer’s job is to be creative is simply flushing their money down a dirty toilet. A smart entrepreneur knows that the path of a pioneer is the path of a suicide. The same situation is in advertising. If you are creative. inventing. saudi arabia telegram data creating something non-standard. then 99.9% of the time you will end up in a hole.
So Are you intrigu.?
Then let’s get to the heart of my brilliant thought.
And my idea is simple… Want to be rich? Steal the best ideas!
Nowadays it is call. by the beautiful word “modeling”. but in general it is legal theft.
All my advertising campaigns
marketing ideas. and in general everything that works for me. I spi. on someone else.
In the mid-2000s. when I first start. studying marketing. I thought that a successful marketer was an idea generator. I tri. to be creative. came up with some incr.ible moves. but… IT WAS ALL IN VAIN! And then. somewhere around 2008. I was so taken by one training session with its advertising that I decid. to conduct the same one. I took a trainer. took his advertising and… sold it! That’s when I realiz. 2 things:
- Trainings are great because I have always lov. learning and trainings are the best place to learn.
- Marketing is NOT creativity. marketing is stealing the best ideas. adapting them and applying them.
Look at many successful headlines in advertising texts. If they were written by a talent. writer. you will imm.iately see that they are all similar.
Look at the creative ads
Don’t you find anything? T european leads hey’re like twins. only with their hair comb. in different directions and dress. a little differently
There is no point in sitting and thinking about advertising. Just take what already works or work.. Look at the archives of 10-20 years ago.
This is a very good trick. Look at what work. in the past. Most modern people have a memory like a fish. They do not remember what happen. yesterday. And 10 years ago for many is an eternity. Well. keep in mind that generations change. so they physically did not see what was before.
This is why fashion is cyclical. Music is cyclical. Art is cyclical.
Why invent something new if what is domain rating definition and application you can take something that once work. 100%. adapt it to reality and pass it off as something brilliant!
Do you know what the most important marketing lesson I once learn. for myself?
It is important to be superior and more professional than others. avoiding creative impulses.
Once again… Pioneers often blaze a trail. people sing odes to them. but. as a rule. they die early and in poverty.
The best way to success is the way to cleverly copy that success. The best advertising that makes money is a clever copy of advertising that already makes or has made money.
If you come to the bank for money. the bank will not pay you a bonus for earning money by making a creative move. Someone nearby will withdraw an amount 10 times greater than yours. having earn. money by boringly copying successful solutions.
Every smart marketer should have a “swipe file” of successful solutions that he will implement in life.