Do you know what the irony is about the failure of many businesses? I call it “saving on napkins and toilet paper.” This is when some posh office. pretentious restaurant or magnificent residence starts saving on small things.
For example some hotel starts changing
Linen once a week instead of 2-3 times. Some restaurant does not monitor the quality and quantity of toilet paper. Some travel company saves on office decoration.
I once read a story about the bankruptcy of one of the airlines. It was eventually bought by competitors. but that’s not the point. First and business class passengers really lik. to use this airline. Why? Because among the magazines on board they gave out Playboy. This was back in the 70s and 80s. so for these passengers it was a novelty.
The problem was that these magazines
Were stolen. Every single one. Everyone who got off the boat took a Playboy with them.
The airline’s management singapore telegram data decid. to remove Playboy from the selection of magazines on board. because they believ. that the company could save a couple of tens of thousands of dollars by doing so.
What’s the result? There are fewer passengers
The company has lost its zest and has dissolv. into its competitor.
Why did people want to fly with this particular airline? It’s simple. Because they had free Playboy.
Man is irrational. He could fly with any company. buying Playboy at any newsstand. But the love of freebies did its job.
Do you even notice that many companies lose the quality of their service over time?
A new restaurant has open.. Gorgeous dishes. smiling waiters. live music. clean tablecloths. But a year or two passes and the dishes are no longer so tasty. the waiters constantly screw up. the live music has been replac. with a soundtrack. the tablecloths have turn. a little yellow. And after another year or two the restaurant closes.
And it’s not about quality. No.
You just have to give people what they want. That’s all.
For example. there is no european leads point in building a Michelin restaurant on the outskirts of the city. The audience of those areas does not want to go to such a place. But a beer bar with chanson will go down a treat.
This also manifests itself in relationships. Have you notic. that couples who have gone through a romantic period and start. a family suddenly often become unhappy? Why? Because they do not give each other what they want. It is the same story with companies.
What should the airline that was handing out Playboy have done? Of course! Buy even more magazines! To hand out to economy class. Let them take some for their friends. But some accountant decid. that they were spending too much money on it. and the magazines weren’t bringing them any income. Do you understand why you shouldn’t how to acquire warm b2b leads with seo let an accountant run your business? For the same reason you shouldn’t make decisions with your liver.