A thought leadership blog post template is best for offering a unique perspective about a topic, challenging a well-known idea, or highlighting your expertise. Think: “Why I Believe AI Won’t Replace Marketers” or “My Predictions for the Future of Social Commerce.”
Download the full thought leadership blog post template here.
Simple Thought Leadership Blog Post Outline
Introduction
Highlight the reason why what you’re talking about is important, which audience this applies to, and what you’ll be covering.
The Current Landscape
Explore current conversations around the topic, highlight common or existing beliefs, and set the stage for your original perspective.
My Perspective on [Topic]
Clearly state your opinion, provide examples to support your claim, and thoughtfully debunk competing arguments.
Why This Perspective Matters
Explain the impact or potential business benefits of the idea you’re discussing to tie your perspective back to the reader.
How to Apply This Perspective (Optional)
If there are actionable steps your readers can take or tools they can use to implement your ideas, include them here.
Examples or Success Stories (Optional)
Bonus points if you can highlight a personal example or business case that demonstrates the successful application of your perspective in the real world.
Closing
Wrap things up and remind your readers of the intended key takeaway from your writing.
Call-to-Action
Point your audience to other relevant resources or encourage them to take action based on what they’ve just read.
How to Make the Most of This Template
- Explain why your perspective matters. Position yourself as a thought leader, and introduce a unique angle that adds value to a trending or otherwise evergreen topic.
- Support your argument with hard evidence. Case studies, visuals, and personal anecdotes will go a long way toward making your case.
- Address potential objections. Have you considered the counterarguments? Disprove them with facts based on what you know as an expert on the topic.
Thought Leadership Blog Post Examples
- Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In
- 11 Ways to Become a Better germany telegram data Blogger, According to the HubSpot Blog Team
- From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding
4. Data-Driven Blog Post Template
A data-driven blog post template is best for highlighting original research or statistics based on industry trends. You can use this template to dig into the numbers for topics like “Top Email Marketing Trends” or “How Marketers Plan to Invest in Short-Form Video This Year.”
Download the full data-driven blog post template here.
Simple Data-Driven Blog Post Outline
Introduction
Highlight the reason why what you’re talking about is important, which audience this applies to, and what you’ll be covering.
The Data
Present the data up front, loud and clear. I recommend using subheadings for each data point to keep things organized and incorporating visuals to illustrate the data.
What This Means for [Audience/Industry]
Again, always reel the bigger picture in for your audience. Highlight why they should care about the data and any personal or business implications.
Limitations or Considerations (Optional)
Are there any potential biases or business sale lead circumstances that the data doesn’t fully cover? If so, be sure to note that here.
How to Act on This Data
Provide actionable steps for applying how to install and configure facebook pixel on your website the data you presented in the post. This is a good place to share any helpful resources or best practices for implementation.
Closing
Wrap things up and remind your readers of the intended key takeaway from your writing.
Call-to-Action
Point your audience to other relevant resources or encourage them to take action based on what they’ve just read.