A B2B buyer spends 27% of the time in the purchase journey independently researching online! potentially using at least one search engine during the online research.
It’s worth the time and money to invest in making sure other businesses can find you with ease.
TravelPerk displays a diverse range of paid search and SEO. An impressive SEO strategy is its use of topic clusters and sub-topics to reach its target audience.
TravelPerk ensures that search engine pages like “business travel expenses” have a paid ad leading to its website or high-ranking blog content providing information travelers are looking for.
6. Inside Influence Marketing: IBM! Influencer and Employee Advocacy Program
IBM Systems business group has seen the growing importance of employee voice and the rise of employee influencers as a strategy in B2B marketing.
In the words of Ryan Bares! global social programs lead! he states! “In the B2B marketing world! we’ve all come to understand that buyers trust individual voices more than formal marketing and advertising messages! so finding ways to optimize influence internally is becoming a key area of focus.”
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Leveraging employees in your company australia telegram data who have an affinity for the industry! as well as vast knowledge of trending topics and your brand! could be key to building new relationships in the industry.
7. B2B Referral Program: Blackbaud! Blackbaud Champions
Blackbaud offers an incredible B2B referral program that incentivizes current customers to become product advocates — Blackbaud Champions.
Champions are encouraged to share their insight into how the implementation process works! what it’s like to work with the team! and how Blackbaud solutions have helped you advance their mission.
When you share your experiences! the brand will reward you with benefits.
By providing your feedback and participating in case studies you’ll earn Reward Points in the Blackbaud Champions Hub! which you can redeem from the Champions Rewards.
These points are what Champions strive to redeem! as they include incentives like discounts! complimentary passes! gift cards! VIP experiences! and more.
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Referral programs are a great way to kindle customer loyalty and have advocates spread the word about your business through the network.
Invest in B2B Marketing and Reach Your Business Customers
Marketing isn’t effective unless you keep give them what they want and they will make you a ton of money your audience in mind! and no other audience is as fickle and critical as business customers.
Your marketing should communicate how your business can help theirs! and if it doesn’t! you can redirect your B2B marketing strategies business sale lead to reach them.
Editor’s note: This post was originally published in July 2019 and has been updated for comprehensiveness.