Email Marketing
Email marketing is relatively affordable compared to other marketing channels.
Many email service providers offer free plans or tiered pricing to appeal to different budgets. For example, HubSpot’s email marketing software is easy to use, secure, and free.
With email marketing, you‘re reaching people who’ve already expressed an interest in your business. This puts you in a great position to build relationships, promote your products, and share offers.
You can also set up trigger emails when someone completes an action, such as making a purchase or downloading a content offer.
Looking to bulk up your email list? Check out this helpful guide.
Social Media Marketing
These days, consumers expect brands to have an online presence — so if you haven’t already, sign up for a business profile on a few social media sites.
Once you’re up and running, you can canada telegram data begin to share content. Experiment with different types of content until you have a better idea of what gets the most traction. Remember that social media is all about connection, so interact with customers, initiate conversations, and leverage user-generated content.
In a marketing trends report by LocaliQ, they noted that “short-form videos, like those on TikTok and Instagram Reels, continue to grow in popularity, it’s great to see that nearly 60% of small businesses surveyed have hopped on the bandwagon to try them.”
These tactics can help you foster relationships and build loyalty around your brand without spending a dime.
However, if you decide to run paid ads, social media offers incredible reach that can generate immediate results.
Platforms like Facebook, Instagram, and LinkedIn provide advanced ad targeting, enabling you to narrow down your audience based on demographics, interests, and behaviors. And with flexible budgeting options, you can allocate your budget strategically and maximize your ROI.
Online Advertising
One of the biggest benefits of online advertising is that it’s often cheaper than traditional advertising. Consider TV ads, which cost anywhere from thousands of dollars to even millions.
Now, think of an ad running on social media for $1 a day, and you can see why online advertising is a great option for small businesses.
Online advertising encompasses a few areas, including:
- Display ads: these include banner ads, images, and videos that you can buy on Google Ads.
- Pay-per-click: PPC is an advertising model that falls under search engine marketing. These ads appear at the top of search engine results, and you only pay when people click them.
- Social ads: these are ads that appear proper geotargeting on facebook on social media platforms like Facebook and Instagram. You set a budget and specify your target audience.
- Remarketing: this involves tagging your website visitors and targeting them with content after they leave your site. Think of an email from an e-commerce store reminding you of your abandoned cart.
Unlike traditional advertising, online ads offer business sale lead powerful analytics. You don’t have to wonder if an online ad is effective since you can track metrics like impressions, click-through rates, conversion rates, and more.