Today I want to tell you about Igor Mann’s book “Number 1”. I’ll be honest – this is Igor’s first book that I read. Before that, I got acquainted with his creation “Marketing at 100%”, but it was in audio format and didn’t really grab me, since it was intended more for hired managers than entrepreneurs.
To tell the truth, at that time I
Also had the impression of Igor Mann as a person who teaches managers. That is why I thailand telegram have not personally read his books anymore, but I read and continue to read books from his publishing house with pleasure.
The book “Number 1” came to me by chance
It was sent to me for review by the staff of “Mann, Ivanov and Ferber”. I told them straight out that I would not promise a quick review, because I have so much literature to read now that I am afraid to just take something new.
I was persuaded to take the book and write a review “When I want”.
To tell you the truth
I always write reviews with a great deal of causticity and never promise positive feedback. this is the most primitive approach For example, Seth Godin’s book “The Leader in Everyone” left an extremely negative impression, which is what I actually wrote about.
But Igor Mann’s book “Number 1” is exactly from the Must Read series. I “swallowed” the book in 3-4 hours. It is very easy and quick to read.
The style of the book is a checklist. That is, no fluff, just a list of steps that need to be taken in order to become #1 in your profession or business marketing list (the book is about personal business, where you develop yourself as an expert) .
I won’t say that this is the first book on personal branding that I’ve read, but I will say frankly – this is the best.
Of the recent books that have touched me just as much are “Platform” and “Be Your Own MBA”. Simple. Accessible. No fluff. Everything you need for a perfect business book.
Many thanks to Igor for valuing the readers’ time and not pouring the same thoughts into empty space. This is worth a lot.