You may have heard this phrase more than once: “The grass is greener on the neighbor’s lawn.” This phrase appears in our lives in different variations. For example: “My friend has a more wonderful husband ,” or “My friend has a more prestigious job,” or “My brother has a faster car,” or “Life is better in another country.”
It doesn’t matter what we say
We always imply that somewhere something is better than ours.
Is this really true? It doesn’t really matter. In most cases, of course not (since we know our flaws better than anyone else, and in others we only see the outer side, and that from afar), but let’s look at this not from a psychological point of view, but from a marketing point of view. Or, more precisely, from the point of view of increasing sales with the help of this thesis.
So, what’s the catch here?
All businessmen without exception have the opinion that their competitor is doing better. At the same time, competitors think the same about you. So don’t be too sad. Everyone is like that.
I myself am familiar with this turkey telegram data feeling when you see your colleague and sometimes the thought runs through your mind: “But everything is so perfect for him, and I can’t even do such simple things . ”
Therefore, when it comes to how to
Increase sales, we forget about the resources that we already have and that you can use right here and now to improve the situation in your business.
Most people are looking for opportunities, happiness and success somewhere far away, but at the same time they forget to look at their feet and understand that they have all of this right here, just as much as they have somewhere out there… in their fantasies.
For example, as a convinced this is the most primitive approach follower of the idea of direct marketing, I always tell my clients: “Take your 300,000 rubles of advertising budget that you spend on advertising in newspapers, hoping to get a couple of new clients, and send out direct mail with this money to those companies and people who are really interested in this.”
Here’s a simple way to take what’s “
Under your feet” and make marketing list more money. Just stop looking into the distance and finally look at your feet.
Here are some ways that I offer to all my clients, with the help of which you will get rich, simply by picking up money “from under your feet”.
- Create more product and service offerings. If there are certain products or services that you cannot offer yourself, find a company that can offer them and sell them customers for a commission. In any case, expanding your product range will help increase sales.
- Design all your offers correctly and neatly. If you go to 90% of the websites of companies that offer something, then almost all the texts there are copied from each other, and the descriptions of products or services are so vague (if they exist at all) that it is clear why the company is not doing well.