The Russian government recently approved a law that would equate major bloggers with the media. The law has already been passed in the State Duma and will soon be signed by the president.
I analyzed this law, read
Comments from lawyers and major bloggers and came to some interesting conclusions.
Before we move on to the conclusions, I want to remind you what this law is about. According to the law, bloggers with 3,000+ visits per day will be equal in status to the media. This means that the responsibility for the materials that a blogger publishes will be the same as if it were shown, for example, on Channel One. Plus, each such blogger is obliged to disclose their first and last name in the blog.
And now to the conclusions…”
This kind of beginning brings a person to a topical issue and involves him in the letter itself.
There is one nuance here. When introducing a person to a topical issue, try not to take topics unrelated to your industry. Be especially careful with topics of politics and religion. These are very sensitive topics that in NON-political and NON-religious topics can be very harmful to you. Be careful with them.
By the way, a topical issue may not
Only be some news. It may be a completely ordinary situation that irritates many people.
For example, in e-mail marketing, these are issues of letters ending up in spam. In this case, this pain point is worth raising at the beginning of the mailing. And then tell what you think about it and how you plan to fight it.
The fifth secret is “Why I DON’T do…”
This secret is quite simple. It is a typical provocation that goes against the generally accepted opinion.
You don’t even need to write anything in the letter. The provocation is done right in the subject line.
It sounds something like vietnam telegram data this: “Why I don’t respond to readers’ letters” or “Why I’m not afraid of ending up in spam.”
In the subject of e-mail marketing such headings are not typical. After all, everyone teaches marketing list that letters should be responded to, and spam should be a big concern.
An online store might write in the title: “Why we DO NOT provide a 1 – year warranty!”
At the same time, inside the letter you can easily write something like: “Because we are so confident in our products that we give a 3-year guarantee! ”
The task in this case is to create jaguar’s rebrand: bold move or costly mistake? a small break in the pattern in the reader’s head in a somewhat rebellious manner.