And as it could not be otherwise, there is no clearer concept of what marketing is than reviewing those companies that, through effective promotion, sales, dissemination and other strategies, have managed to take their brand to another level.
Below, we show you 6 of them:
1. Success Group
With more than 110 years of qatar telegram data existence, Grupo Éxito is today one of the leading retail companies in Colombia and other countries in the region.
As part of its successful marketing strategies, loyalty programs emerge as the conglomerate’s flagship.
For example, the digital campaign “My Discount” was a milestone for the company, reaching hundreds of thousands of young people.
Or like the “My Success Points” system, a traditional points program to receive discounts on purchases.
2. McDonald’s
The North American giant, which is one in the third case he came up and simply of the most famous and valuable brands on the market, has undoubtedly had enormous successes in its marketing strategies.
For example, their slogan “I’m loving it” for Latin America and Spain was a resounding success among their loyal consumers and gave them the opportunity to expand to many more countries. All thanks to a simple phrase, present in every space where they were able to position it.
Furthermore, McDonald’s perfectly manages to adapt its tone of communication to the linguistic and cultural particularities of the countries in which it operates, which has an expressive effect even on the products it sells in each region.
3. Airbnb
The now $30 billion company — more than cambodia businesses directory any hospitality brand — is a beacon for those just starting out in marketing.
For example, it is one of the best at using Content Marketing to attract and acquire clients. Its articles related to the travel spirit and travel experiences have been key to its success.
They discovered that their potential customers wanted unique experiences when traveling and Airbnb leverages its dissemination strategies by offering content that excites its readers and demonstrates the advantages of following this lifestyle.
At the same time, they stand out for the coherence in the way they present themselves to the market, being transparent with the manifestation of their purpose, mission and vision, which are clearly noted in their visual identity.
4. Of course
A telecommunications company present in Colombia, Mexico, Peru, Ecuador, Argentina, Chile, Brazil and many more, it is an ideal example of how traditional marketing and media are still important to reach your audience.
Its television and digital campaigns, for example, on the 2018 Russia World Cup or “Ponte Chévere” with a song that is still in the heads of its clients in Peru, demonstrate that, if a well-structured promotion plan is followed and the ideal channels are impacted, any brand can achieve a position in its market.
5. Crown
This brand, according to its own Experience Manager, Rodolfo Vargas, does not adapt to new trends, but rather creates its own.
For example, in Mexico the company brought virtual reality, art and technology experiences that are trending in other countries and combined them in a single event that managed to connect its clients with nature and transmit the brand’s message to them in an unconventional way.
This demonstrates three things about a good marketing strategy:
- choose the company’s team well,
- be open to learning from the most successful,
- and that more than telling stories, it is necessary to get customers to feel the message with their own senses.
6. Bimbo
Today, this bakery products company has more than 100 brands and produces more than 10,000 products in 22 countries around the world.
In particular, it has 5 aspects related to marketing that have made it what it is:
- Mascot : The Bimbo bear is the brand’s emblem. An aspect that is well positioned in the minds of its consumers.
- Slogan : “Always with love,” a phrase that shows warmth and brevity. And which is also closely related to the gastronomic culture of countries such as Mexico, Colombia, Venezuela and others.
- Diversification : In order to grow, Bimbo decided to offer a variety of products over time. And since 1957 it has added new groceries to meet the needs of its customers.
- Marketing investment : In recent times, the “Make a sandwich” campaign has been the image and banner of the brand, with sports figures from each country.
- Social responsibility: We know that consumers prefer brands that contribute to improving the communities in their countries . For this reason, this Group decided to launch the First Ecological Sales Center to reduce its environmental impact and help mitigate global warming.
These brands are a clear example of how marketing can position and take companies to levels of recognition and impact not only within a country, but also beyond.