Marketing trends, as in almost all areas, are related to technology and sustainability.
Here we list them for you:
1. Consumers: mobile and multi-screen
We already knew that technology russia telegram data has invaded our lives, but that marketing should invade technology to obtain results is still not very clear to some.
More and more people have access to a screen, whether it be a television, cell phone, tablet, computer, etc. And not just one at a time, many times while we are watching one of these devices we are also
constantly watching another one.
The access to our consumer is there, we just need to use it correctly.
This strategy is part of interactive marketing in general, which allows us to exploit all technological
supports.
2. Experience marketing
In a world like the one we live in, where 24 secrets of profitable email marketing personalized things
are valued, where experiences are essential, we cannot ignore this form of dissemination.
Through emotions we can more easily achieve the approval of our consumer.
3. Big Data
Through this data you can specifically cambodia businesses directory reach your ideal consumer,
knowing what their needs and desires are.
Having your customers’ information will make it much easier to reach them.
4. Content marketing
Attracting future customers is a fundamental part of the marketing process and this is where Content
Marketing stands out .
By helping to solve consumer problems and needs, we can attract and retain our target audience.
This is a fairly financially accessible resource, which has been a trend for some years and will continue
to be so due to its results.
5. Jobs to be done
This term coined by Clayton M. Christensen can be translated into Spanish as “tasks to be done” or
“jobs to be done” and consists of focusing on what the product or service does for the customer to
solve their problem and not on what the company sells as such.
That is, people are not looking for a product or service just to spend their money, but because they
have a need or desire to solve.
The father of the term Clayton M. Christensen explains in a brief thought that:
“People don’t want a quarter-inch drill, they want quarter-inch holes.”
So, well-implemented marketing doesn’t store reams of data about customers, but rather enables companies to identify what customers want at any given moment.
In addition, they should produce products and services that meet standards and provide solutions to problems that consumers need to solve.
6. Remarketing
Despite being paid advertising, its cost is quite low compared to other types of dissemination.
The tool that stands out the most is the Google Display Network, which allows a previously visited product to constantly appear on other websites that are part of this network.
According to statistics, only 2% of sales are made on the first visit. This shows us how important remarketing is .
7. Storytelling
The art of storytelling helps capture the audience’s sympathy by connecting users with the brand, product or service.
This strategy allows you to reach the public by making them feel emotions.
8. Account-based marketing
ABM is a new strategy that involves combining marketing, sales and technology to design personalized and targeted campaigns for customers or accounts that are chosen as likely consumers of the product or service you offer.
Unlike traditional marketing, which targets a group of potential but general customers who share similar characteristics, ABM targets its content to each account based on their individual needs or desires, resulting in a high success rate.
9. Gamification
This tool applies the concepts and techniques of games to marketing or any other area.
Rewards, levels, progress and loyalty programs are some of the concepts applied in the gamification of marketing.
10. Chatbots
Chatbots are based on artificial intelligence systems generally used by companies that
want to improve customer service and attention.
They interact with people through chat platforms, responding immediately and accurately to users’
questions and concerns.
In addition to being able to ask for information and allow for conversations, it has the ability to carry
out an action, Siri is one of the great examples of bots.
Which marketing books stand out?
Now, I think, no, I’m sure, that it has been a very pleasant read and full of relevant information, but I
know that it is necessary to go deeper, so for your marketing skills to rise to 100% we recommend the following books:
- Marketing: The Library of Success – Brian Tracy
- The 22 Immutable Laws of Marketing – Al Ries and Laura Ries
- The Purple Cow – Seth Godin
- Marketing – Laura Fischer
Be sure to check out our complete list of marketing books at this link to see the ones that stand out
the most in this universe.
What’s left of the topic?
This article is certainly very brief because I wanted to answer the specific question about the term
Marketing in Spanish .
Whether it is marketing, marketing or any of the other ways that are used to name it, it is a very broad
topic with many aspects to address, so talking about marketing is not an easy task.
As I mentioned, this was a short article meant to help you understand the topic in general, but if you
want to dig deeper, download our FREE full Marketing E-book below!