Sometimes, during marketing management, some professionals feel that they have too many tasks
and difficulties in managing them.
After all, every process carried out in your business requires many steps, so creating a workflow
becomes very necessary.
When we talk about Digital Marketing , for example, we must consider that it is a strategy that
involves several channels and each of them has its own planning. Let’s look at some cases:
When carrying out a paid media action on Facebook Ads, it is necessary to create a campaign that has
a specific objective, which may be to generate more clicks on a link, get more followers, increase conversions into sales, etc.
Next, you need to specify which audience you want to reach and the set of ads that will belong to that
campaign.
As you can see, this action has a composite workflow for campaign creation, audience selection, and
campaign ad creation.
If this order is not followed, the flow will be broken, the work will not be executed well and the
objective will hardly be achieved. For this reason, workflow is necessary.
And, so that you know what workflow is, what types you can adopt in the administration of your
company, we wrote this post and we invite you to read it until the end.
What is workflow?
Workflow is the way people get work sweden telegram data done and can be described as a series of steps that must be completed sequentially in a diagram or checklist.
Basically, workflow is work that flows from one stage to another, either through a tool or through another process.
You can run a complete workflow (such as writing, editing, and publishing a blog post), or you can involve multiple people (such as making a complex sale to a client).
However, workflow should not be confused with a task or with several tasks together, since this would be a project.
Workflow is a chain of tasks that occur in a sequence, as well as something you do regularly.
To get a better idea of how this works, let’s look at a practical example: hiring employees.
Every time you hire a new employee for your team, you must explain how the company works, what their role is, among others.
Let’s look at another simple example of a workflow in the sales marketing or smarketing process involving several people:
- The marketing analyst generates leads or sales opportunities;
- The sales rep contacts the lead and closes the sale;
- The billing team generates the ticket for the customer to pay;
- The finance team receives the payment and keeps the accounting records.
When creating content for your company’s blog , you can create a workflow as follows:
- write blog post;
- do SEO optimization ;
- check spelling and grammar;
- post on the blog.
Often in business, workflows are more complicated. Something like hiring an employee can involve multiple meetings, reports, tasks, and departments.
It is at this level that they must be properly monitored, managed and optimized to ensure they are as efficient as possible.
What are the main advantages of workflow?
Adopting a workflow brings a number increase sales with multi-step marketing of benefits to your company, the main ones being:
- cost reduction and waste reduction;
- greater efficiency and effectiveness of processes;
- greater transparency in the use and processing of information;
- greater collaboration among team members and teamwork;
- continuous improvement of processes.
How does a workflow work?
Basically, the workflow system cambodia businesses directory is divided as follows:
AD HOC
It is a simple manual process whose elements can be changed or moved according to the rules and procedures established by the company and when necessary.
Productive
This refers to processes that may or may not involve human intervention . After all, they are more repetitive, have greater complexity, and require higher levels of qualification and access to multiple information systems.
Administrative
It is the middle ground between the “ad hoc” and the “production” workflow. It involves loosely structured, repetitive and predictable activities with simple rules for task coordination.
Collaborative
These are the processes that involve cooperative work carried out by various departments of the company , but with a common objective.
This is a more comprehensive process as it involves multiple teams whose skills can be explored collaboratively.
Transactional
These are work processes whose tasks are carried out jointly , but in different units, to ensure greater reliability and accurate application.
What examples of workflow exist?
Do you want to start documenting your workflows, but don’t know where to start? Here are some common examples that can be used by most companies.
Content Marketing
Anyone who works in marketing knows that Content Marketing is not just about creating good blog text, but requires many strategic steps.
In most cases, publishing a single article requires collaboration between four different professionals:
- First, the person responsible for developing the content agenda or Content Manager ;
- then the writer who needs to write the content;
- The reviewer must check whether the text is relevant to the agenda, as well as for grammar and spelling;
- Finally, the digital marketing professional must optimize this content for search engines like Google and publish it on the blog.
If you publish content weekly on your company’s corporate blog , this workflow won’t be too laborious.
However, if your blog has a high output of articles by multiple writers, the process can be confusing if you don’t have a clear workflow.
The production of some content may have been delayed and publication may not follow the editorial calendar, deadlines may be missed, etc.
Therefore, creating a workflow for content marketing helps keep track of the entire process so that all tasks are completed correctly.
If you want to know the reasons why Content Marketing is the best option for your company’s digital strategy, you can find them in this complete and free e-book. Download it!
Email Marketing
When we talk about email, a clear example of a workflow is email marketing automation, which requires a series of steps to make it work.
While email marketing can encompass simpler actions, such as sending weekly newsletters, creating a workflow (also called a nurturing flow) is important to attract your potential customers and bring them closer to the moment of purchase .
Let’s see step by step how this happens:
- the schedule is made so that an ebook is available on your blog;
- the text for the ebook is produced by a copywriter;
- the ebook design is created by a designer;
- the ebook is published on a landing page within your blog;
- An email sequence is created so that everyone who downloads the ebook receives it;
- This sequence is inserted into a digital marketing automation tool.
Recruiting employees
The entry of employees is an important moment in companies.
After all, it is at this moment that work processes must be clearly communicated to new employees, in addition to making the experience pleasant for them, because it is the first contact they have with the company.
If the hiring process is done right, it makes new employees more willing to benefit the business, as well as increasing talent retention on your marketing team.
Here is a step-by-step guide on how your employee recruiting workflow can work.
- Once approved in the selection process, a welcome email is sent to the newest employee;
- This employee’s personal information will be entered into the company’s database;
- All legal procedures are carried out (such as signing the work card, issuing the transportation coupon, the food coupon, among other benefits);
- introduction of the new employee to the other team members;
- preparation of the work materials that he will need (computer, e-mail account, access to software, etc.);
- train the employee so that he can carry out his work tasks.
That is, the workflow adopts a series of processes that cannot be missing in the management of a company . And, when we talk about marketing, there are countless processes so it becomes difficult to determine which ones should receive the most attention.
So, now that you know what workflow is, to know which marketing processes you should focus your management efforts on, download our complete and free Marketing Guide below!