Many people focus on building a good website with programming and design aimed at attracting the
largest number of visitors possible and spend a good amount of money on Adwords to boost this
attraction.
So far, nothing bad.
The more clicks you get, the greater your chances of being seen and getting good business in this powerful online universe.
Now, take a look at the number of visitors to your page in the last month and memorize well the
number of visits your website has received.
Think how amazing it would be if you could establish contact and a communication channel with all these people, exchanging information and offering quality content, creating a foundation of trust in your services and products.
What if you could learn a little more about them and have relevant data that would facilitate this interaction?
In this case, you’re speaking the language of leads: when you look at your website visitors as potential customers and not people who enter and leave your site without leaving a trace .
At this point, it is worth doing a little analysis of your online presence:
- How is your website design ?
- Do you collect information from your users?
- Is there a visible and easy-to-find section inviting people interested in your content to subscribe to your newsletter?
- Do your pages load quickly enough to keep users from abandoning them and to interact with them?
All of these resources promote interaction between interested visitors and your company, through relevant, interesting, educational and high-quality content that is useful for your potential client, that is, that helps them resolve a problem or question.
If your website doesn’t have tools to capture information from your potential customers, you’re missing out on an incredible opportunity to convert new customers and a great way to grow your business.
An efficient and smart way to convert your visitors into prospects is to create amazing landing pages that will further arouse your future new client’s curiosity about topics related to your area of expertise.
How to analyze the impact of generated leads?
There are countless metrics that you can uae telegram data use to support this process, so it is essential to pay attention to the main ones. We will only talk about the most important metrics to support our lead generation strategy.
Number of leads
An obvious metric is to closely monitor and define monthly, quarterly and annual objectives, always aligned with the company’s objectives.
It is therefore essential that you inform your marketing and sales teams how many leads should be generated during a certain period. Understanding is made easier when you have a shared dashboard between both groups.
Acquisition channels
We monitor month by month which actions what are the current marketing trends? were effective and which were not, based on the improvements proposed in the previous month. In other words, there are always ways to improve the actions of the following months based on the data presented previously.
The Marketing team leader must ensure that the channels we have discussed on this occasion are monitored by using micro metrics.
Marketing Revenue
Marketing is the engine that drives cambodia businesses directory growth for every company, so we have the responsibility of generating a certain amount of income every month, always remembering that the more visits, the more leads/MQLs, the more customers, the more income.
This metric is also defined based on the company’s business objectives.
5 killer strategies to generate leads
There are many strategies for lead generation, some of which have already been verified and proven to be efficient, but this environment is changing, so you need to test them.
We will present some strategies that can optimize the growth of your lead base:
Blog
Having a blog is very important to attract qualified users and, consequently, generate leads.
The secret is to work efficiently on your SEO strategy and thus generate a lot of organic traffic for your page. It’s simple: more traffic, more leads and MQLs .
Place banners on your blog with CTAs for downloading the material. It is essential that you do this wisely, so include CTAs with content related to the material in question, which will greatly increase the probability of conversion.
Interactive web pages
On the Internet, the main need for companies is to turn their websites and blogs into true sources of results, whether related to the company’s visibility or the generation of leads.
To ensure better performance in this regard, creating interactive web pages is a powerful strategy.
The goal of this type of content is to provide the user with an original and surprising experience that encourages them to:
- interact with the company using the dynamic resources on each page;
- stay longer on the page, to follow all the details of the content;
- share the page on your social networks, due to its creative nature;
- provide their contact details, feeling that the page was made especially for them.
In addition, interactive content generates valuable data about your users’ behavior , allowing you to show them different versions of the same page based on their interactions.
There are many types of interactive content , for example:
- calculators;
- infographics ;
- ebooks ;
- maps ;
- questionnaires;
- Landing Pages;
- inter alia.
I take this opportunity to leave you the links to three interactive calculators that we have on our blog:
- LTV (LifeTime Value) calculator ;
- ROI (Return on Investment) calculator ;
- CAC (Customer Acquisition Cost) calculator ;
And I also share with you a complete ebook on interactive content, so you can see its full potential in terms of lead generation:
E-mail Marketing
This channel is very powerful for generating leads, but it must be used wisely.
Over time, your contact base will grow and your email marketing will be an excellent channel for launching and disseminating materials.
Make sure you do your tests and define which day and time is best for sending. It is important to remember that this data varies according to the audience, so it is not a good idea to buy address lists.
Paid media
If you don’t have significant traffic yet, you can and should use this channel to speed up your lead generation, but you shouldn’t rely on paid media forever. Media buying is becoming more expensive and competitive.
The most common tools for lead generation are Facebook and Google Ads , but there are others that, depending on your buyer persona, can work very well.
As with everything in Digital Marketing, you must verify which audience and keywords are ideal for your market.
At the beginning it is normal to invest without obtaining results, but that should not discourage you. This is because that investment is essential for you to convert in the future.
Comarketing
Win-win partnerships are always welcome. In Marketing it is no different, we work with different companies to increase the reach of materials.
For actions to be effective, it is necessary to consider that, like any relationship, it requires adjustments. Therefore, the definition of some rules is necessary:
- sign alliances with companies that have a buyer persona similar to yours;
- Clearly define what each company’s responsibilities will be, for example: Rock Content creates the LP and the other company creates the content and so on;
- defines which channels will be disseminated by each company and whether it will be necessary to invest in paid media;
- integrate automation tools. If that is not possible, create a list in the spreadsheets and feed it every “x” days (define with your business partner);
- If possible, create a document with your rules and then discuss it with the other company.