One of Google Trends’ biggest strengths is that it gives you real-time data on what people are searching for right now. From a content marketing perspective, this is an invaluable tool for generating new content ideas because it shows you what people are actually looking for. It also keeps you in the loop on the most current talking points and interests in your industry – all for free.
Taking things further, you can compare search volumes to results pages to pinpoint popular searches lacking relevant or quality content. These are major content opportunities you can capitalise on. For sudden spikes in interest, you can aim to be the first brand to provide this content and introduce yourself to new audiences. Likewise, you can look at historical data to pinpoint evergreen content opportunities that haven’t been snapped up yet.
How to use Google Trends to find products to sell
If you’re looking to start an eCommerce rcs data venture, expand your range of products or discover new affiliate opportunities, Google Trends can help once again. You can type in specific product types to get historical search data and distinguish between products that will be steady sellers and hot new products that’ll bring in a lot of profit over a shorter period of time.
For a lot of retailers, staying on top of the latest trends is crucial for maintaining sales and you can also use this data to determine which products should feature most prominently on your homepage, landing pages and email newsletters.
Aside from discovering new products, keeping on top of search trends may also help you pinpoint when interest in certain products is fading so you can reduce future orders or drop products altogether.
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How to use Google Trends for advanced insights
Now let’s take a look at some of the more marketing to real estate agents and realtors advanced ways you can use Google Trends to get advanced SEO insights.
Track downward trends
This graph shows the decline in UK search demand for the phrase cheap flights. This may reflect falling overall demand, but it could also mean the audience now has ways of finding cheap flights other than organic search.
Remember, the trend graph is not an exact match for search volume. It is a score out of 100, showing demand relative to a peak.
This graph clearly shows that the demand level for ‘cheap flights’ has declined rapidly. Thinking about it, this makes sense. We now have access to smartphone apps from airlines and other travel companies, so we are less likely to search for cheap flights.
Also, since Google launched its Flights service, and with people using more long-tail questions, we no longer need to search for cheap flights on Google. We can just select the airports and hit go.
Comparing niches, related trends
This graph shows the search demand chine directory over time for yoga versus aerobics. Probably no surprise that aerobics, which was big in the 80s, has low demand compared with yoga, whose popularity is still growing.
Think about how many movies and TV programmes feature someone going to or talking about yoga.