On the other hand, there are middle-tail and long -tail keywords . These are groups of 2-3 words and 4 or more words, respectively. They appear in more specific searches than short-tail keywords and, therefore, their results usually have higher conversion rates .
For example, for the short-tail “women’s
shoes,” a middle-tail would be “men’s shoes in Argentina.” The long-tail of the series could be “men’s blue sue shoes in Argentina.”
These keywords (especially long-tail keywords)
Tend to be more effective for SEO . Because they’re more specific, they’re us to generate target content, primarily reaching users interest in them—or at least interest enough to search for them online. Therefore, it’s best to use them for blog posts or personaliz advertising pieces.
Informative Keywords
Another way to classify keywords is bas on the searcher’s intent . special database One type of keyword, according to this criterion, is informational keywords . These keywords suggest the user is seeking to learn more about a topic. Indirectly, this can lead to an investment. This makes them especially productive for B2B marketing .
Right now, you’re perhaps the best example of this type of situation. By searching for “what are keywords” (or something similar), you came across this article, whose main objective is to answer your question… And to let you know that if you don’t feel like complicating your life with SEO, but don’t want to miss out on its benefits, you can count on us .
Transactional Keywords
On the other hand, we have transactional keywords . supervise and guide your sales team with These are usually middle-tail or long-tail keywords, as they include a specific action the user wants to take. For example, “buy women’s shoes.” They are generally us in e-commerce publications and advertising . They are also relatively easy to include on your website through CTA buttons and menu tabs.
Geolocation Keywords
These are keywords us in searches for a specific location . For example, “coffee shops in Buenos Aires” is a geolocation keyword. One way to leverage these keywords is, for example, to create an article, post, or newsletter about “the ten best coffee shops in Buenos Aires.” At least one of them would be yours (or the one you want to advertise).
Of course, you can (and should) also add location tags to your website and create specific campaigns focus on your location. In any case, to use these taiwan lists types of keywords successfully, you’ll ne to thoroughly segment your target audience bas on their location.