For search engines to recognize that an article or website is associat with a certain keyword, it must appear multiple times . The number varies depending on the length of the text. However, the key is not to mention it every few times (i.e., “keyword stuffing”), nor just two or three times. Very roughly, calculate that the primary keyword should appear once per paragraph , although in some paragraphs it can (and should) be replac by secondary keywords.
The best way to ensure every word is in its place
Especially if you’re a beginner, is to use specific whatsapp number list tools, such as the WordPress SEO plugin . This extension counts the number of times all your keywords appear and offers recommendations on their frequency and distribution. It also ensures that your articles have paragraphs of roughly the same length and that their sentences are cohesive and easy to read.
The latter is due to the aforemention Google updates to be more reader-friendly. Keyword stuffing , meanwhile, has been avoid like the plague for some time now, as search engines penalize this type of content. This way, they seek to promote the creation of quality products, rather than texts that say anything but overuse a keyword.
On-page optimization
Keywords can be us to improve a website’s ranking not only indirectly through articles, but also through on-page SEO . This is a practice that involves optimizing different parts of a website for search engines. One way this is done is by adding keywords to them . Where exactly? We already mention it above: everywhere.
To help with SEO, it’s important to include them
(when possible) in the H1 and H2 headings . how to correctly create a sales onboarding Including them in the meta description is also necessary, as your WordPress plugin or similar tool may tell you. If you use images , include your primary or secondary keywords as part of the alt text .
Likewise, using similar terms as part of a page’s URL helps increase CTR by up to 45% . A final strategy is to add internal links to keywords—links to other pages on your website that offer more information about them. This way, you signal to taiwan lists search engines that these terms are relevant to your website and encourage users to continue exploring.