Amazon wants to be a new and improved option by implementing video ads, competing for head-on with Google and Facebook. Spending on social media advertising will amount to $ 92.931 million during 2019. Amazon wants to be a new and improved option by implementing video ads, competing for head-on with Google and Facebook. According to Estonia Mobile Database figures from Dentsu Aegis Network, projected by the specialized site Statista, digital platforms will account for 41.1 percent of investment in media, followed by television, with 34.5 percent; newspapers, with 7.2 percent; outdoor, with 6 percent; radius, with 6 percent; magazines, with 4.5 percent and cinema, with 0.6 percent.In this medium, social networks are the protagonists.
Spending on social media advertising will amount to $ 92.931 million during 2019. Video ads stand out and in Mexico, YouTube reigns in this regard. We Are Social, in conjunction with Hootsuite, detailed that the video player website is the second most visited in the nation. That is why the ads monopolize this platform and of course, they also bet on Facebook, a leader among the most used social networks. Between both platforms, they monopolize 129 billion dollars. However, Amazon wants to be a new and improved option by implementing video ads, competing for head-on with both products. This was revealed by Bloomberg, that Amazon has been testing beta ads on Apple Inc.’s iOS platform for several months and with a similar product for Google’s Android platform. With this, Amazon would fully Brother Cell Phone List enter the segment and its share in digital advertising would increase to 8.8 percent during 2019, compared to the figure of 6.8 percent in 2018, according to eMarketer.As expected, Google leads the market, but with the move of its “now rival,” its share would drop to 37.2 percent, from 38.2 percent previously.The potential of advertising is macro, especially if brands focus on the impressive figure that dictates that during 2019 sales in e-commerce retail will reach 3,453 million dollars, according to eMarketer.
