More than two million advertisers around the world use Instagram each month. It is a social network that does not stop growing and the number of active users is increasing. As a consequence, it has become one of the best social networks to reach the desired audience with little investment. Furthermore, as Facebook and Instagram use the same ad platform, Cuba Email List Facebook Ads, it is possible to use joint targeting criteria between the two.
The objective of this post is to explain the advantages of using Instagram Ads , but, above all, to show you why it is one of the best options if you want to get business opportunities with little
The goal is to invest a certain amount of money, which you can also set, to offer certain content to people whose interests are related to it.
Other interesting facts about Instagram Ads
But this is not all. Instagram Ads is a very powerful tool, and here are some facts that I am sure you will find more than interesting:
- The 61% of organizations have invested in Instagram , which is also the network that invest more.
- 58% of companies increased their advertising investment in Instagram Ads during 2020.
- It is the social network that grows the most year after year , especially among those under 40 years of age. In fact, Instagram is the social network most used by Generation Z and the second most used by Millennials.
- It is the third most used social network to search for information before making a purchase , preceded by Facebook and YouTube.
- It is the platform most used by users to follow influencers .
How much does it cost to campaign on Instagram Ads?
The price of advertising on Instagram Ads depends on the budget we are willing to spend.
Keep in mind that the real price , that is, what Instagram will charge us for each result obtained, will depend on different factors: competition, audience segmentation, promoted product or service. That is, according to the objective of the campaign .
How much to invest in Instagram Ads?
As I mentioned before, mobile lead the amount of money to invest in Instagram Ads depends on your budget and different factors that can influence the price of your campaigns .
This way you will
We are used to the fact that, in recent years, audiovisual content has become the king of publications . Regarding this, an analysis carried out in 2019 showed that photos achieve 28% more range than videos . However, The Instagram Report conducted another study whose data positioned video as the best format to generate engagement.