There is a clear upward demand for brand searches for Slimming World, compared with a general decline for Weight Watchers – suggesting contrasting fortunes for each of the brands.
You can do the same thing, comparing your brand name with the brand names of your competitor. See whose name has the highest demand. Bear in mind though that any brand name that is also a generic phrase is likely to have a false graph.
Find out which questions are the most popular
By querying Google Trends for single overseas data question words, you can get an idea for which words appear more frequently in searches.
As the graph below shows (for UK traffic), ‘how’ questions out-rank all others, with ‘what’ coming a clear second.
This kind of information can help you with your content planning. Users are more likely to search ‘how to change a lightbulb’ than ‘why to change a lightbulb’.
Find peak seasonal periods
Google Trends is great for spotting clinical competencies for patient engagement seasonal trends. For example, in the graph below, we can see the seasonal peaks over five years for the phrase ‘Christmas party venues London’.
A few years ago, the peak demand was in November, but this has now come forward to October, which means all the good London venues are likely to be booked by then.
In this second example, I have compared the queries ‘wedding venues’ and ‘wedding dresses’
Now, all year round, people are planning chine directory weddings and there is a wedding fayre taking place once a week somewhere in the UK. However, this trend graph clearly shows that there is a seasonal pattern.
Demand drops considerably over the Christmas period, before hitting the annual peak in the beginning of the new year. Despite weddings taking place all the time, January seems to be the time when the majority of people go looking for information.