If you’re looking for a full suite of blog post templates to choose from, I’d start here. You’ll find tons of customizable options — from the standard “what is” and “how-to” templates to more specialized versions for case studies, behind-the-scenes features, and more.
In the meantime, I went ahead and pulled out four of my go-to blog post templates that work well in Google Docs:
- Evergreen Blog Post
- Newsjacking Blog Post
- Thought Leadership Blog Post
- Data-Driven Blog Post
1. Evergreen Blog Post Template
An evergreen blog post template is best for content that withstands the test of time. These articles explain foundational concepts that readers will continue to search for over time, such as “What is an editorial calendar?” or “What does TL;DR mean?”
Download the full evergreen blog post template here.
Simple Evergreen Blog Post Outline
Introduction
Highlight the reason why what you’re talking about is important, which audience this applies to, and what you’ll be covering.
What is [Term/Topic]?
Provide a clear explanation of the topic, explore the concept further, and add examples to help define it.
Why [Term/Topic] Matters
Tell your readers why they should care about the term or the concept you’re writing about. Try to include at least one statistic, quote, or outside reference here.
How to [Achieve/Do/Understand Topic]
- Step
- Step
- Step
Provide actionable steps related to the topic. For optimal organization, give each step its own section header.
Common Mistakes to Avoid (Optional)
If there are any pitfalls the reader may encounter while completing the steps above, include them here with tips to avoid them.
Additional Tips or Best Practices (Optional)
If you have additional advice that will add value to the piece — like expert quotes, industry best practices, or helpful resources — list them here.
Closing
Wrap things up and remind your readers of the intended key takeaway from your writing.
Call-to-Action
Point your audience to other relevant france telegram data resources or encourage them to take action based on what they’ve just read.
How to Make the Most of This Template
- Make sure the topic is timeless. Ask yourself: Will this topic remain valuable and relevant to my readers over time? You’ll still want to make regular updates to your evergreen blog posts, but the core is likely to stay the same.
- Provide actionable advice. Clearly outline any steps or best practices your reader should follow, and support your writing with real-world examples and analogies where possible.
- Incorporate visual elements. Reinforce your content with images and videos to help convey meaning and better illustrate your key points.
Evergreen Blog Post Examples
- What is AI? What Marketers Need to Know
- How to Write a Content Brief [Template + Examples]
- What Are Content Managers, and How Do You Become One?
2. Newsjacking Blog Post Template
A newsjacking blog post template is best for capitalizing on the popularity of a news story to amplify your brand — like “What Marketers Need to Know About the TikTok Ban” or “A Rundown on Open AI’s Latest Updates to ChatGPT.”
Download the full newsjacking blog post template here.
Simple Newsjacking Blog Post Outline
Introduction
Highlight the reason why what you’re talking about is important, which audience this applies to, and what you’ll be covering.
What Happened
Flesh out the story in more detail, and be sure to include sources. Keep the first part of this section factual, and then share your opinion if you feel inclined to do so.
What’s Happening Now/Next [Optional]
If the story is still breaking, this 90% of businessmen forget about this and go bankrupt section will likely be fluid. Be sure to keep this updated as new information becomes available.
What This Means For You
Always connect the bigger picture to your audience. Highlight why this news matters to them and how this information informs their work or daily lives.
What You Can/Should/Could Do Now (Optional)
If you can link to relevant and reliable sources to inform the suggested next steps or action items, do that here. Don’t give advice unless you can back it up with credible evidence or expertise.
Closing
Wrap things up and remind your readers of the intended key takeaway from your writing.
Call-to-Action
Point your audience to other relevant business sale lead resources or encourage them to take action based on what they’ve just read.
How to Make the Most of This Template
- Use a clear, factual approach to explain the situation. All of the facts and stats you pull in should support the points made in your article. The more source material you can reference, the better.