Children in the streets putting their health at risk is not a possibility this Halloween and the brands know it, so they will not miss the consumption of their most important date of the year and they have already invented a new way of selling.
Mars Wrigley, behind brands like M & M’s, Snickers, Twixt and Skittles, launched a new month-long virtual Halloween experience Peru Email Database. This year Halloween will be virtual.
It’s called Treat Town and it will be available via mobile apps and desktop computers. It’s about providing virtual credits for sweets, redeemable for real-world treats through online and face-to-face retailers.
Users can decorate virtual Halloween houses, as well as visit digital attractions like Disney’s Haunted Mansion and a virtual Toyota No. 18 M & M’s car for a “trunk or treat” experience. The avatars of those who enter the site can be chosen from options such as vampires and monsters and can be disguised.
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While the health authorities in the world strive so that from now on the children of the world avoid going out to the streets on this holiday, Treat Town provides an opportunity to keep them online and for their point for the brand, since mobile lead Mars Wrigley will keep their sweets on the mind and generate sales for the season, Tanya Bergman, the company’s seasonal marketing chief, said in a statement.
However, the Treat Town ad cites research indicating that 74 percent of parents say Halloween is more important than ever this year.
In general, Halloween is for the United States especially where they celebrate that moment, but in Mexico, it is also a date that marks an increase in consumption, since purchases are activated in various sectors. More than 40 percent of Mexicans celebrated this holiday and spent an average of 1,113 pesos on this celebration last year.
