Minis has been the most popular signature among its competitors Museum or Joyous. His marketing from him had earned him to be top of mind, until now, Hera arrives in Mexico.
The Dutch department store chain announced its arrival with the intention of opening a physical store for the summer, but in the face of the contingency hub to make modifications to its incursion plan, it started with its digital store but it is until now that it opens a store in good shape. .
The plan is to close 2020 with at least five units and open 15 more units by 2021; In this way, Hera hopes to reach 2025 with 200 units in Mexico, which will include more than 10,000 SKUs. They started a pop up store at Van Gog Alive Egypt Email Address. The multi sensory exhibition houses a small space to buy in the store without having to enter the exhibition, with snacks, chocolates, toys, stationery accessories, scented candles, picture frames and birthday balloons.
But finally there is a store in shape. First, this December 8 it opens a small space at the Mexico City Airport and on December 11 it will do so in Ariz Paralegal at 2:00 p.m., with promotions to encourage visits.
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Through their official Facebook page they announce an event under the following announcement: “The heart of Amsterdam comes to Ariz! We are closer to you, find us at Art Paralegal 2:00 p.m. on the second floor. Follow us on all of our social networks and stay tuned to the dynamics to win one of the 35 gift cards. ”
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To achieve this, you have to attend to an image on social networks, both on Facebook and on Instagram: “Hera’s heart came to Ariz, that’s why we want to give you a gift card to use on December 11 at 2pm. You just have to comment on how many mobile lead Hera logos you see in this image and be attentive to the second part of the dynamic in our Instagram stories. To win, you have to have participated in both networks ”.
John Tacker, CEO of Hera in the country, confirmed the information about the brand in the country, which would bring about 3,000 jobs. At a physical point of sale, it could include more than 300 million items on the shelf, as is the case in its 30 stores in more than 11 countries.
At the start of this incursion, the company has a Distribution Center (Cedis) located in Toucan, with a space of 9 thousand square meters and 4 thousand unique reference codes (SKU, for its acronym in English), which as they are incorporated physical stores will increase.
