March 13 was a black day for social platforms under the rule of Mark Zuckerberg. Facebook, Instagram, and WhatsApp suffered prolonged drops and one of their rivals, Twitter, took advantage of them. Also brands. The digital marketing agencies that have their entire strategy based on Mark Zuckerberg products must have had a very bad day this Wednesday, March 13.WhatsApp, Instagram, and the gigantic Facebook,
With its more than 2,300 million active users, had problems throughout the day, complicating any attempt to communicate through their platforms. Twitter thus became a kind of oasis for those brands that wanted to advance in the digital connection, provided they had a strategy through the social network co-founded by the current CEO, Jack Dorsey.#InstagramDown and #FacebookDown, the hashtags corresponding to the mega blackouts that became a trend on Twitter, were used by some brands, which sought a greater presence with publications in real-time. Denny’s, Wendy’s, Nickelodeon, and even Cannes Lions were Brother Cell Phone List some of the brands that took advantage of rival social media trends to talk about the subject on Twitter and generate engagement. Also Burger King Argentina, Barcelona FC, MTV, Audi Latin America, and Fox, among others. Even Twitter tweeted about the incident and turned its competitor’s dilemma into a flash.