If you start to do the math, could you tell how many times you have bought a product online during the last month? Clothing, food, technology . Hong Kong Email Database More and more Spaniards are joining the acquisition of products through their technological devices. In this way, about 70% of the population already bets on e-commerce according to data from the IAB Study collected by the Valencian Chamber of Commerce.
The digitization of society was a fact that, in addition, became a necessity with the arrival of the pandemic and its respective confinement. Thus, time at home produced a significant increase in online purchases. To be aware of this growth, according to a study carried out by CaixaBank , the percentage of e-commerce spending went from 13.8% in May 2019 to almost 20% in May 2020 .
And it is that the comfort, the variety of products and the speed in the deliveries, have turned this model of purchase into part of our day to day. And so, in the same way that technology progresses, electronic commerce is in a process of continuous evolution . Can you imagine being able to buy directly from your television ? Well, this is already a reality. If you want to know more about how e-commerce began and how it has evolved to reach the big screen in the living room, we will tell you!
The evolution from traditional commerce to e-commerce
The transaction of products and services has been inherent in human activity for thousands of years. Already in the Neolithic, with the discovery of agriculture, they began to exchange food to stock up on a greater variety. From there, barter underwent a constant evolution in different civilizations until commerce was perfected.
Now, we cannot locate the beginnings of what today we know as e-commerce until the middle of the last century. It was thanks to the technological revolution and other advances in the market, that the possibility of buying online was gestating. Here is a small summary of how the concept of distance selling came to be realized with a single click today.
Catalog sales and credit cards, seeds of e-commerce
The germ of e-commerce is located in the invention of catalog sales. Thus they had the possibility to buy in more places and the shops expanded their reach.
Internet revolutionized the world, also commerce
Even so, like many aspects of human life, commerce underwent its most important metamorphosis with the advent of the Internet . In 1984, Jane Snowden, a 72-year-old woman, made her first online purchase through a computer connected to her television screen. Eggs, milk or cereals were some of the items that he included in his basket and that he later received at
E-commerce opens doors on a new channel: television
As we have seen, trade is constantly evolving, even more so in recent years with the arrival of new technologies. Now, Movistar is taking another step to bring its customers the opportunity to buy directly from television . Without leaving the sofa and on the big screen, you can view the catalog of articles from the available stores and buy them in a comfortable, simple and safe way .
If you are a Fusion customer , access Movistar + through your UHD Decoder or your UHD Smart WiFi Decoder . Once inside the menu, on the left of the search engine, select ‘Apps’ to access all the available Living Apps . With them, you can entertain the little ones , learn English or manage your WiFi network . In addition, some Living Apps allow you to live the experience of buying directly from your television. Do you want to know everything you can buy with them? We will tell you!
In the DeBuenCafé Living App you can order organic coffee capsules. In the same way, you can choose your new technological device in the Living App of tu.com . Do you need a new mobile or do you want to change your computer? Buy what you want in this digital experience, and offset the carbon footprint of your purchases in an ecological project. In the Living App of TU Samsung Corner you can find the best products with eco technology of the brand. Choose from a wide catalog of latest generation mobiles and buy them from television.
You have already seen that it is very simple! Choose which Living App you want to discover, mobile lead select your favorite products, add them to the basket and complete the purchase process in a totally secure way, thanks to double authentication on your mobile phone.
