The evolution in technology and regulations around user privacy is changing the digital landscape, marketing strategy marketing strategy Bosnia and Herzegovina Email List leading companies and marketers towards a world Campaigns in a Cookieless.
And this change raises a big question: how do we continue to obtain data that allows us to carry out personalized campaigns marketing strategy ?
Cookieless tracking: what it is and how it will affect your digital marketing strategy
mobi lelead That is, the gradual decrease of third-party cookies in browsers. Campaigns in a Cookieless This new context geared towards greater privacy ,
Do you know the difference between first party and third party data?
They are “first-hand” data that the company extracts from the interaction with its potential clients or clients.
These data are available marketing strategy to any company that wants to acquire them.
What about limiting the frequency and attribution of campaigns?
You may have seen that taking advantage of first-party data can give your company a competitive advantage. Let’s see what benefits the use of proprietary data brings:
- A more real vision of the online environment that will allow us to make decisions based on data (data-driven)
- Upgrade. marketing strategy With the company in control of the data, it can adjust them according to the circumstances that take place.