Pixel or, as it can also be called, retargeting code, on Facebook is a code that is installed on a website to track actions on the website in the advertising account.
With its help, you can collect databases for retargeting. Plus, and this is the most important thing, you can launch ads with conversion settings. But first things first.
Installing the code
First, you need to install the code on the site.
Go to the advertising account. Select the item “pixels”
Usually we install the code manually, so next we select “copy and paste the code”.
Copy and paste the Facebook pixel code
We insert this code on the site between the heading tags on each page.
If you did everything correctly, you will start seeing statistics and the pixel status “active” in your advertising account.
Done! The pixel works.
Creating audiences
First of all, we use it to create an audience from the site. Usually, these are all site visitors and visitors who left a request.
We choose to create an audience – leave the item “all site visitors”. Depending on the features of your product, we set the number of days after which site visitors will be deleted from the database.
The audience is ready. You can see it in the “audiences” section.
Now you can use it for retargeting. Or to create a look-a-like audience.
Many may stop here. But if you want maximum results, continue.
Return to the pixel page. sault data Create another audience. This time, instead of “all site visitors,” select “people who visited specific pages.” Specify the site page that is the target (for example, the thank you page).
What is this audience for? To create the same look-a-like audience. Obviously, a look-a-like created in this way will be more similar to your target audience, and therefore will work more effectively.
Plus, when setting up why install a photovoltaic system advertising campaigns, we will be able to put this audience in exceptions and not show ads to people who have already bought from us. Or, on the contrary, offer additional products to our customers.
This way, you can create an audience for any page of the site. This means that you can show, if necessary, individual ads for each action of visitors on the site.
What if the ad goes to the landing page and there is simply no thank you page?
In this case, we will need to install additional pixel code on the site. Event code.
You can copy it in the next step after copying the main code. Choose the option that corresponds to the target action. Most often, these are contacts for communication, so for example – lead generation.
This code is installed in a button on the site, clicking which will be your goal.
Now the list of events will display actions for this event. You can create both an audience and a conversion for it.