A look at how to use Google Trends to support your SEO! content marketing and strategic planning! plus some fantastic tips to help you get more from this massively underutilised tool.
Google Trends is a free tool that provides search data for keywords and topics. Unlike the Keyword Planner in Google Ads! this tool allows you to view search volumes by location and view how they’ve changed over time.
So! if you want to see how search volumes for
Bitcoin and other crypto currencies gambling database compare over the past five years! Google Trends is the tool for you.
That’s the most obvious way to go about using Google Trends but you can get much deeper insights if you know how to find them.
Here’s what we’ll be covering today:
- What is Google Trends
- How to use Google Trends for keyword research
- How to use Google Trends for content marketing
- How to use Google Trends to find products to sell
- How to use Google Trends for advanced insights
- How to use Google Trends for strategic planning
- How to use Google Trends for technical SEO
- How to use the Google Trends API to extract data
1. What is Google Trends?
Google Trends is a completely free realtor email marketing guide – renting the perfect list for massive leads tool that shows what people are searching for. Aside from looking at search volumes for specific keywords and topics! you can compare search volumes over time! look at geographical volumes! explore related keywords/topics and see what the most popular search topics are at any given time.
Naturally! this makes it a handy keyword research tool but it’s important to understand the key difference between Google Trends and the Keyword Planner in Google Ads. Google Trends only shows you data for search volumes but the Keyword Planner tells you how much traffic those search terms are actually generating. That’s a crucial difference.
This doesn’t mean the data available via Google Trends isn’t useful! though. There are multiple ways you can use this tool to improve your SEO strategy without any technical understanding of how it works.
2. How to use Google Trends to find keywords
The first thing you’ll probably use Google chine directory Trends for is keyword research and the obvious place to start with the “related queries” tab. Type in your list of keywords and see if anything new crops up here that could be valuable – couldn’t be much easier.
Next! you can go back to your list of keywords in Keyword Planner and type them into Google Trends.
This will give you historical search volumes for each keyword (as far back as 2004) which helps you predict how much life your keywords have in them. For example! you may have just started a new campaign and found some great keywords generating loads of traffic but Google Trends reveals there’s been a sudden spike in interest recently – a warning sign that interest could also suddenly disappear.
This is very common with seasonal trends or searches related to major news events.