Huawei presented its new high-end smartphones, the P30 and P30 Pro, proposals that seek to compete against Samsung and Apple. During the first hours of this Tuesday, Huawei presented its new high-end smartphones, the P30 and P30 Pro, proposals that seek to compete with the Samsung Galaxy 10 in a market that, until recently, was dominated by Apple . The launch of this new line of smartphones came a day after Apple’s announcement to diversify Austria Mobile Database its business model well beyond phone production, a fact that was not neglected in the strategy that followed the launch conference. The executive president of Huawei Mobile, Richard Yu, said in Paris that the two new models of the Chinese company are lighter than the family of Apple’s iPhone X, while from the official account of the eastern brand destined for the Irish market,
the firm thanked Tim Cook for “heating the ground” for this launch, in reference to the call that the CEO of Apple made to users to be attentive to the technological innovations that would arrive this week. The frontal attack towards its closest competitors did not stop at these actions. At least in the Mexican market, the brand was one more step Brother Cell Phone List with a dynamic in social networks in which it invited users to write an “apology” on behalf of Huawei and addressed to the “competition” for having “surpassed” them with their P30 series. The author of the “apology” who gets more retweets before 6 in the afternoon, will receive a device from this new range. Although the brand was not explicit about who it considers “competition”, users did the work of identifying it quickly, with which references to Apple and Samsung were the constant. Far from the strategy, but linked to the aggressive marketing strategy that Huawei has promoted for a few months,
there is the hard data that shows that Samsung and Apple should be concerned about the steps that the aforementioned Chinese firm follows. At the end of last February, Gartner published a report in which it indicated that Huawei’s share of the smartphone market grew to 14.8 percent in the September-December 2018 quarter, an increase of 4 percentage points compared to the same period of the previous year. Although Samsung and Apple remain in the first and second positions, respectively, in terms of market share by covering 17 and 16 percent, the truth is that both leaders have requested participation: those of Cupertino fell two points, while the South Korean brand followed suit with about 1 percentage point.
