A couple of days ago I finished reading Robert Cialdini’s book “Psychology of Influence”. In this book, Cialdini told about one experiment. The essence of the experiment was to study people’s behavior when someone tries to disrupt the order of their actions and life. In this experiment, a person approached the queue for a photocopier and wanted to skip the queue to make copies.
In the first case, he came up and simply asked to be let in to make copies without waiting in line. In 2/3 of the cases, he was let in without any unnecessary questions.
In the second case, he would come up and give a convincing reason why he needed to make copies. For example, he would say he was late for the bus. In this case, 95% of people would let him through.
Said that he urgently needed to make copies, but did not explain the reasons. At the same time, 90% of people usa telegram data allowed him to do this without asking questions…”
Next, you can tell us what thoughts and conclusions this passage led you to.
A very simple and effective way to engage your audience in your letter.
The third secret is to start with frequently asked questions.
This beginning of the letter is good because it attracts the attention of many readers, marketing list since it begins with questions that are often asked by newcomers, of whom there are usually a majority in mailings (especially free ones, since those who are more or less advanced are already on client subscription lists) .
Another good thing about this jaguar’s mental availability problem approach is that it kills many of the skeptics’ questions and dispels some of the myths and objections regarding your product.
What does it look like?
Something like this…
“Hello, friends!
I am often asked questions like these:
- Can the Overton Window technique really influence people against their will?
- Why do most sales engagement techniques have to involve manipulation?
- Is it possible to conduct sales honestly, without manipulation and other “dishonest” methods?
I must note that these questions are actually very important and not unfounded. Let’s look at each one carefully…”
And in the end, your letter turns into a disposal of objections. Simple, right?
The Fourth Secret – Comments on Current Issues
At the beginning of this letter, you begin to comment on some events that are happening in your industry.
Usually, information about these events can be obtained from news aggregators like Yandex News, or from specialized publications, which I recommend you subscribe to.
In particular, this could be:
changes in laws, new trends (I hate the word trends), past or future events, expert speeches, and so on.