One of the most important metrics for brands is campaigns. Campaigns increase brand awareness, interaction and purchase rates. For this reason, brands should regularly run campaigns at certain times according to their corporate identity. The most important thing to pay attention to is that these campaigns should be structured correctly and presented to the target audience in the right way. In order to present to the target audience correctly, the most suitable days and hours for email marketing should be determined well when the audience is active and emails should be sent accordingly. Otherwise, the opening rates of emails will decrease and therefore your email marketing campaign will fail.
As Message34, we have prepared the most suitable days and hours for you in our article, which we have prepared based on our experience with email marketing campaigns of brands for many years. Enjoy reading!
What Are the Most Effective Days for Email Marketing?
For email marketing; there are many days that are suitable for the brand and will increase interaction. By analyzing these days well, you can determine the most suitable day for your brand and create your email marketing strategy.
Mondays
As most of us know, Monday is the first working day of the week, so it is a syndrome for most of us. There may be stress because a lot of work accumulates after the weekend. For this reason, advertising emails will also disappear from the incoming emails. If your target audience has a higher rate of opening emails on Mondays, you can send mass emails for email marketing on Monday afternoons.
Tuesdays, Wednesdays and Thursdays
Who do email marketing generally do not prefer to send emails on Mondays due to Monday syndrome and the heavy volume of emails. In addition, Friday nights are also a holiday, so no one checks their emails. For this reason, individuals who do email marketing do not send mass emails. In this case, it would be more advantageous and logical to do email marketing on Wednesdays, Thursdays and Fridays. As Message34; As a result of our analysis, the most emails are sent on Tuesdays and Wednesdays within these 3 days.
On Fridays
Since there is only a short time left for the weekend, everyone is busy with their work, so they don’t open emails very much. As Message34; As a result of our studies, the rate of emails being opened right after noon on Fridays is higher malaysia email list than other time intervals on the same day. The reason is that the workload decreases during the noon hours. Therefore, if you are going to do email marketing for your target audience on Friday; You should prefer Friday noon hours.
Weekends
Since Saturday and Sunday are holidays, the email opening rates are low for this reason. People are usually out and about on weekends and do activities, so they don’t open emails or ignore them. On the other hand, Saturday and Sunday are the days when brands do the least email marketing. In this way, your email marketing can be more visible to your target audience. It is important to act by considering both of these possibilities.
What Are the Most Effective Hours for Email Marketing?
According to research, although emails sent between 8-12 in the morning have the highest share in terms of delivery, their average return is quite low. In the time period between 20:00 and 23:59; it has a 2% share in email delivery. Its average return is the highest with $0.48. While the time period between 12:00 – 15:59 is in 2nd place in terms of delivery and return, it is in 3rd place in terms of return and email delivery rates in the time period between 16:00 – 18:59. In light of this research, we have drawn a few conclusions for you. Enjoy reading!
Day and Evening hours
It is more appropriate to send emails in the morning. Sending emails between 9 and 10 am can be more effective because what is domain rating definition and application email opening rates are more effective during these hours.
The time zone between 9 and 10 is followed by the time zone between 7.00 and 9.00 in the second place. The evening time when e-mail interaction is highest is between 19.00 and 20.00.
- 40% of email marketing emails are sent between 6am and 12pm.
- On Thursdays, sending an email before 11:00 brings 25% CRT (Click Rate Through).
- Email opening rates are higher on Fridays than on weekends and other days.
- The best time to send email campaigns is between 8:00 and 10:00.
The right and highly interactive email sending time varies according to the target audience habits, location and your brand’s goals. In addition to this data, you need to analyze your target audience well and determine at what times they are usb directory more active. You should analyze the data you have well during the analysis process.
As Message34, we can create highly interactive. Email marketing strategies by determining. The most appropriate email days and times for your brand.
The post Affordable Days and Times to Increase Your Email Marketing Interaction appeared first on Email Marketing System .
