The number of users that plays a podcast through the streaming audio giant, Spotify, continues to increase in Mexico, and it is expected that this industry will not stop for at least the next three years to come, so the music platform is betting to be redesigned according to the needs of its users.
The number of users that plays a podcast through the streaming audio giant, Spottily, continues to increase in Mexico, and it is expected that this industry will not stop for at least the next three years to come, so the music platform is betting to be redesigned according to the needs of its users.
What began as a large music library, broadened its horizons to open the way to other great auditory productions such as podcasts, which according to the newspaper El Economists had strong growth in 2020, the year of the pandemic. , since the number of consumers of this format added 17 million and it is expected that by 2022 it will reach 31.5 million listeners.
The evolution of radium, or its complement
On many occasions, listening to the radio to accompany the routes from one point to another was made impossible by reception and antenna Aruba Email Address factors, so if your thing is not listening to music, but not for that reason you do not prefer to listen to anything, podcasts became a part important of digital media.
With the diffusion of this new format, more and more companies are betting on sharing auditory content on specialized topics, of social interest or simply entertainment, but focused on niche audiences, which makes them an excellent opportunity for brands to invest in targeted advertising.
For Dawn Frost, head of content at Spottily, “podcasts allow advertisers to create a more intimate relationship with the user and that is something that they appreciate and respect,” he pointed out to CNBC.
Spottily seeks to please users
Faced with this boom in audio content, Spottily continues to seek to add new ways to share music and podcasts because despite the fact that the latter are usually a format that is consumed alone, today sharing content on social networks has become in a habit, good or bad, for many.
Previously you had to share the entire podcast chapter, but now the “share from” button has been added to the top of the Spottily sharing resource sheet, so the recipient of the audio will play it at the exact point in the which you decide to place as the starting point of the episode.
At the moment this new update is only available for podcasts, but it could not take long to implement it in music, very much in the style of Instagram Instar Stories, allowing the user more dynamism when sharing what he hears.
Ad spend and listeners will continue to grow
Innovations or new updates according to podcasts seem favorable at a time when this way of creating content is gaining strength exponentially thanks to the incorporation of narrative genres and streaming platforms.
According to the Global Entertainment & Media Outlook 2020 – 2024 of PwC Mexico, in 2020 the advertising investment in podcast mobile lead suffered an increase of about 366 million pesos, this being the only segment in the entertainment and media industry that registered a favorable increase and it is expected that throughout 2021 this will increase by almost 60 percent, to reach 577 million pesos.
And it is that such investment could be benefited thanks to the fact that the number of users will continue to grow, because according to El Economists, this number will grow to approximately 42 million podcast listeners in 2024, so it is very clear that if there is a better The time to invest in this digital content is now.
