To sell an expensive product, we need to find a solvent audience. The task is simple at first glance. But to do this, we still have to test hypotheses. We call a hypothesis our assumption about what this audience looks like:
- What are the interests?
- Age
- Floor
- Geo
In the last article we looked at iPhone owners , let’s look at the rest.
- People who travel abroad regularly.
- Small business owners.
- Office workers in class A business centers.
- Shoppers at large poland telegram data shopping centers.
- Online shoppers.
- Engaged buyers.
Travelers
Facebook tracks the location of each user by GPS coordinates and understands that if these coordinates coincide, for example, in the evenings, then this is the person’s home. However, if these coordinates do not coincide or coincide less often, it understands that these are travelers.
How to set up?
This is selected in the behavior settings. “Behavior – Travel – People who regularly what is domain rating definition and application travel abroad.” Specify the city and the lower age limit.
Small Business Owners
Contrary to expectations, here we have discrepancies with the settings in the West. Very often, graduates of business incubators call themselves small sault data business owners and, as practice shows, such an audience is not solvent in Russia. But if you still want to test this segment, here are the settings.
In the targeting settings, select “Behavior — Online Actions — Small Business Owners.”
Class A office workers
Class A business centers differ from business centers of other classes by their high rental rates. The location, quality of repairs and infrastructure allow landlords of these business centers to keep the maximum price, and those companies that rent premises in such business centers have the means to do so.
We are interested in employees of companies that rent offices in expensive business centers. It is very likely that the salary level in such companies is above average, so we will consider work in class “A” business center offices as a solvency criterion.
How to set up
In Yandex, using the search phrase “class A business center”, you can find websites of real estate agencies that offer offices for rent in these business centers. On the agency website, we find a list of business centers with addresses. We take these addresses and use them for geotargeting, and on the map around the pin that shows the address, we limit the radius to 1 km.
For example, let’s find all office workers in Moscow City aged 25 years and older.
In the targeting settings on the map, we will mark with a pin an area with a coverage of 1 km on the map of Moscow so that all the skyscrapers of Moscow-City fall within this radius.