Taking this first step can have a big impact on your business’s local presence.
The next aspect is technical SEO. This involves responsive web design, internal linking, site security, duplicate content, and a whole host of other issues.
If you don’t have a ton of technical knowlge, I recommend working with a few experts to dig into the technical SEO of your site. Things can get very difficult to undo if done wrong. Even the tactics I mention earlier can be time-consuming, especially as your business grows. When you’re trying to balance SEO with running a business, it’s easy to get overwhelm by the amount of work.
We have a huge team of experts ready to help you with your website SEO if you decide not to do it yourself! Just give us a call.
Simple SEO Tips That Will Help You Improve Your Website in Under an Hour
So if you are wondering how to position a website or how to position an online store, below is a list of simple tips to implement. Because after all, if you have creat an exceptional website, congratulations! Now all you have to do is bring people to it.
In order for your website to appear as one of the top results on search engines like Google and Bing, you ne to understand the world of search engine optimization or SEO.
Although many avoid the subject
The reality is that SEO is not the terrifying monster some people make it out to be. The first step in the right direction is to use a thorough plan to know how to SEO.
With so many sites on the web today, there is no guarantee that your site will rank first in Google. However, there are a number of simple things you can do to increase your site’s chances of ranking well.
Read on to learn all about it.
Before your website can go live
You ne to give it a name. Also known as your domain name, this is the address that users will type in to find your site. It’s one of the first things visitors see when they visit your site. That’s why it’s also the first place Google tries to understand what your site is about and decide how to rank it.
With this in mind, it is important to make sure that all of your website URLs are clean and simple.
The ideal domain will include your company name and perhaps a relevant keyword or two that are relevant to your business. For example, if you are a contractor, you may want to purchase a domain name such as www.YourCompanyName.com.
Create titles and descriptions for each pag
id you know that you can write a unique title and description for each page of your website? These are short texts that accurately and clearly describe what your company does. Ideally, they should be combin with a few keywords and phrases.
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Use internal linking and anchor text
When writing your website copy, think about advertising resource where you can use anchor text on your site. Anchor text is clickable text in a hyperlink that allows visitors to go directly to another web page, either on your site or elsewhere on the Internet.
Effective anchor text should be us to help users navigate your site and find what they’re looking for. It should also include keywords and phrases relat to what you do. For example, if you run a shoe store, the words “Check out our selection phone number br of summer shoes” on your homepage could link via anchor text to your online store, which is full of—you guess it—summer shoes.
Anchor text is a great way to boost your SEO results, but keep in mind that excessive linking or anchors that don’t actually help your readers can raise r flags with Google.
Add alt text to all images
Search engines are great at reading the text on your site, but they still don’t quite know how to look at the images on your site. To understand what’s being display in a photo or graphic, search engines look for “alt text,” a concise description (no more than a few words) of each image on your site. When writing your alt text, be sure to describe exactly what’s being shown in the image, but also try to include your company name or a few keywords relat to what you do.
Pro tip: You don’t ne to write alt text for images that are purely functional or design-relat, such as a background image that only contains shapes. If the image has nothing to do with the theme of your site, you can leave out the alt text.
Structure your site with appropriate headings
Every page on your site should have a title, subtitle, and so on. When search engines scan your site, they will understand your content better if you use the correct text hierarchy. The most important part is the title of your page, and you should define it as H1 (in the Text itor).
H1 should describe the content of the page, and you should have no more than one H1 per page. Choose your title carefully, and don’t forget to include your main keywords. After H1 in the heading hierarchy comes H2, H3, etc. While H1 corresponds to your title, H2 and H3 correspond to your headings and subheadings, respectively. The clearer your text structure, the easier it is for search engines to digest your site’s content.
How to position a website or online store?
At this point, you have some idea of what effective positioning by yourself is all about. The Google algorithm is a complicat subject, but fortunately there are some guidelines that can help you. Remember that the positioning process itself is quite long and our SEO agency UniqueSEO Marketing Lab can help you with that.
A high position in Google search results is something that
Every one of your competitors sharpens its claws on. But the Google robot knows well who to favor and for what. Of course, if you don’t want to wait for the effect of positioning, you can use paid Google ads. You choose a set of keywords and you can use the ppc strategy to gain the so-call position 0, i.e. the one above the organic results. Just remember that then the position.
SEO optimization for e-commerce stores focuses more on optimizing product pages, categories, and cart pages. Key differences also include a greater focus on page load spe, as this affects user experience and conversion rates, which is crucial for e-commerce stores.
