How can a social network for photos and videos help you increase your sales?
The answer to this question will help you understand how Instagram has captured the attention of companies and professionals from various sectors today.
After all, if an organization or person wants to promote their products or services in this era, they need to use the social media available to them.
However, not everyone knows how to take advantage of the capabilities of this platform. Some due to lack of knowledge, others due to lack of initiative to explore new possibilities.
In order to get away from this kind of person and start generating leads on Instagram in a professional manner, you need to read the article we have prepared for you.
Why invest in Instagram and use it as a sales channel?
The numbers speak for themselves. Just uk telegram data look at the results of companies that use Instagram as a sales channel.
Year after year, Instagram has seen a growth in the number of active users. And not only that, by incorporating innovative features from time to time, the platform has been able to stay in the spotlight, stay relevant and lead the industry trends .
Here we present the data we mentioned above:
- billion monthly active users . Where 500 million use the app day after day;
- 80% of accounts follow at least one company ;
- 500 million accounts upload content to the Stories section.
This data shows how Instagram is among the elite of social platforms and its ability to massively add users and increase engagement .
A network that manages to capture the attention of so many people in such a short time shows that it can offer a lot to a business.
That is why more and more companies see this platform as a real and attractive business opportunity.
But, to take advantage of its potential, it is essential to learn how to use that power to your advantage, and that is what we will present to you below.
What does a profile need to generate greater and better results?
It’s one thing to know that Instagram is 6 successful marketing examples provided by huge companies accessible to everyone and that with the right changes it’s possible to transform a profile into a lead-generating machine.
But it is quite another to believe that by publishing content frequently, sales will start to come.
Don’t forget that, as in any business environment, you will also find competitors within Instagram .
To help you deal with this, we’ll show you some of the things you need to understand when creating your account and the perspective you need to have based on your intentions for it.
With this, you will be able to develop a solid strategy to generate leads on Instagram.
Business profile
Many people make the mistake cambodia businesses directory of using a personal profile to showcase their brand . Believe it or not, large, established companies have made this mistake.
A company profile gives you:
- access to real-time metrics and statistics of your posts and Stories ;
- information about your followers and how they interact with your brand;
- Add relevant information about your business , such as business hours, location on map applications, and access to phone numbers and email.
Mastery of platform resources
Instagram is a simple and intuitive network, but that doesn’t mean it’s lacking in resources and tools. This platform has so many that it’s very easy to get lost in its settings and uses.
It’s important to take your time to learn how to master the key aspects and see it as a whole. In our Instagram guide you can find the answers to this question.
Without understanding these features, you’ll spend more time than necessary to create quality content for posts, Stories, live streams, videos, and paid ads.
Regularity of publications
This aspect is so important that it shouldn’t be on our list, but it is still a problem for most companies, so we have to mention it.
Without regular posts, your audience and potential customers will not build trust or a bond with your brand. And, obviously, they will not remember it when they have a need that you can solve.
Without posting regularly, you won’t achieve engagement and you won’t be able to generate leads on Instagram .
9 techniques to generate leads on Instagram
Now that you know why you should invest in the platform and what you need to start getting results, it’s time for you to learn the techniques to optimize your profile and transform it to start generating leads on Instagram consistently.
Before we start listing them, you should remember that social networks change and evolve rapidly .
Therefore, you should keep up to date with the latest developments on the platform and not run the risk of applying outdated practices.
Ebook Marketing on Instagram
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1. Take advantage of the link in the bio
The link in your bio is a direct path to guide your audience to a specific channel of your business, such as your website, blog or landing page .
Before features like Stories or IGTV , the link in the bio was the only way to drive traffic to a website.
Taking advantage of this space and adding a convenient link can be very useful for your business, increasing the chances of generating leads on Instagram.
Here are two more tips:
1. Create a creative description for your bio that will grab your users’ attention and make them want to know more about you ;
2. Use tools like Linktree , which allows you to place multiple links in one to optimize this channel .
2. Humanize your brand with Stories
Companies that know how to use Stories well create a bond with their followers and manage to turn them into true fans of the brand. For this reason, you should take advantage of the many tools Instagram provides that facilitate this.
Within this section, you can conduct surveys, upload short videos, repost content from followers and mention their users with some kind of special message, publish photos with fun filters and other actions .
It may not seem important, but all of this creates a brand identity and generates empathy, in this way users will trust your brand more, which is very beneficial when it comes to generating leads on Instagram.
3. Tell true stories
One way to engage your audience is to tell real stories that impact people. These can be personal stories about an employee, anecdotes from the company’s history, the founders’ lives, or even about a client.
They can be funny or exciting, it’s up to you. Just make your profile a source of original information of an innovative, motivational or emotional nature .
This will put your brand in a prominent position compared to others that focus only on sales and promotions of their products or services.
4. Create ads with Instagram Ads
If you’ve already used Facebook ads, you’ll probably be pleased to know that this platform integrates with Instagram ads .
This means you can use the same simple, comprehensive interface to create promoted posts on the platform.
And it is an attractive option, since it allows you to segment who the publication is directed to and create campaigns to generate leads with an excellent cost-benefit .
Another good alternative is to create remarketing campaigns , that is, ads that reach people who have previously visited your website or social media profiles.
This audience is likely to have a greater interest in purchasing your products or services than those who have never heard of you. So starting with this type of potential customers can be the most profitable.
5. Partnerships with influencers
Digital influencers are people who have a large audience within a specific segment, and also have the power to influence the decisions and opinions of their audience.
Therefore, forming alliances with people who have an audience that relates to your ideal audience can help you generate leads on Instagram in a better way.
However, if you don’t know anyone with an influential profile, you can turn to specialized influencer marketing agencies or platforms that are responsible for establishing that contact.
Some of the best known are:
- Coobis ;
- BranTube ;
- SocialPubli .
A very useful tip when you want to find influencers to promote your brand is that you should look for the most relevant ones for your buyer persona , not necessarily the most popular ones on the platform. Segmentation is everything .