Winning over new customers is one of the biggest challenges that companies face on a daily basis.
The entire strategy, from marketing to pricing, is geared toward generating contacts that can be
transformed into customers.
This requires companies to understand the behavior of their target audience and the market in which
they are inserted in order to create Digital Marketing actions focused on attracting leads.
But what is a lead?
For the entire process to work, it is necessary that the concept of lead is clear to those responsible for
creating and executing the strategy.
In this article, we will explain the term and show you how you can convert your visitors into qualified
leads.
What is a lead?
In online marketing, a lead is a potential thailand telegram data customer of your brand who has
shown interest in consuming your product or service.
A user becomes a lead when he or she leaves his or her personal data on the company’s website to
receive an offer (valuable material) or subscribes to a newsletter .
The definition of lead also includes the terms “MQL” (Marketing Qualified Lead) and “SQL” (Sales
Qualified Lead), which represent the users most compatible with the profile of the company’s ideal
client.
The lead then becomes part of the business pipeline and is worked on by the marketing and sales teams in joint efforts to close the deal.
Thus, a lead has become synonymous with any visitor who provides their contact information in exchange for some type of content . A lead can also be defined as someone who contacts your company in search of more information about your product or service.
In short, a lead is a user who is within reach of the company, regardless of the digital channel to which they are connected.
Capturing leads is critical to business success, especially when we consider the low conversion rates for digital services.
Below you can see in the image the exact moment when someone becomes a lead in the concept of inbound marketing .
Note that at the beginning of the sales cycle , all users are strangers. It can be said that, at this point, they are further away from actually becoming customers.
For these people, the ideal is to produce top-of-the-funnel content , responsible for attracting users through articles whose topics are broad and reach a large number of Internet users.
Rock Content Top-of-Funnel Content Example:
Why do you need to generate leads?
After learning a little more about what jaguar’s mental availability problem a lead is, you should have already noticed the importance of this new form of customer retention for your company.
But if you’re still not convinced, don’t worry. We’ll reinforce the idea a little further here.
Think about the companies you most admire in the market. Why do they attract your attention so much?
What do they offer that is so interesting? Of course, they are companies that have become true authorities in some topic or niche of the market .
One of the ways to show your knowledge on a certain topic and attract the attention of a future client is to offer them quality content (as we have already mentioned).
Imagine you need a plumber and you don’t know any in your area.
Like everyone else these days, you’ll probably plug in your computer and search the Internet for a service near you.
So, you come across two websites , one cambodia businesses directory of them has a page with contact details and some images.
In another, you click directly on a link to a text that solves exactly your problem, its possible causes and even maintenance tips so that it doesn’t happen to you again in the future.
Which one would catch your attention more? I imagine the second one, right?
This happens because you need to captivate your potential consumer, attracting them to your page to help them.
From there, you establish a relationship of trust with someone who is already interested in what you offer and is open to a possible offer of your services in the future.