- I’m usually blue and underlined;
- Even if I am anywhere, I am always just a click away;
- I’m not a springboard but I can help you jump from one page to another;
- I am not a reference but I transmit authority, who am I?
Of course, I am the hyperlink! One of the most important resources in
Digital Marketing and the SEO universe .
Where we are forced to expand our minds beyond Word, Excel, PowerPoint or even HTML programming. It is an objective, creative and efficient way of thinking.
Let’s go together to learn more about the topic!
What is a hyperlink?
A hyperlink is a direct connection spain telegram data between two virtual spaces in the digital world. It is the fastest way on the Internet to get from one point to another, with which we travel at the speed of 1 click.
This connection is created through tags, which assign unidirectional attributes to two elements:
- origin point or anchor: is the starting point, in texts they are generally in blue and underlined;
- destination point: is the one we label as arrival, the place to which we want to direct the navigator.
The immediate connection of the hyperlink is what makes its use so frequent.
What types of hyperlinks exist?
There are a wide variety of hyperlinks, the main ones are:
- text or hypertext , is when this is the most primitive approach a word in a text is highlighted and clicking on it takes us to another place, allowing us to read the same topic in a non-sequential manner;
- Image: This is when an image takes us to another URL, the most well-known of which are advertisements;
- internal page : used to have mobility within a document;
- internal domain: sends us to another document but within the same domain. This is very common in university blogs ;
- external: used to cite another domain or in the form of a backlink , this is a link from another domain that directs to our site;
- Email: when we click on it, it takes us directly to our email with the address already included so we can get in touch.
You can use the one that seems best for your particular case, variety is the spice of life!
What is a hyperlink used for?
The main use of hyperlinks is to connect cambodia businesses directory two places in an extremely simple and very fast way. This makes it easier to:
- increase visits to our site or blog;
- give the user better mobility between content ;
- increase dwell time;
- gain authority .
Hyperlinks are an essential tool, put them into practice!
How do hyperlinks influence websites?
Hyperlinks are important resources for increasing the strength of a company’s or content producer’s online presence.
It is possible to build a network of hyperlinks to your website so that it receives traffic from other channels and is considered a reference by search engine algorithms . This strategy is called link building.
What is link building ? Basically, it is about building link dynamics using all the possibilities to, in addition to gaining an audience, show the algorithms that:
- Our site is highly visited, therefore it is up to date;
- that when sailors enter they stay for a long time, therefore, it is relevant;
- When they browse other sites, they cite us as a reference, therefore, they consider us an authority on the subject.
Never forget that there is also a negative side! This is when the hyperlink leads to a site that no longer exists , these are called broken links. You must constantly monitor this so that this does not happen to you.
Editor’s note: Don’t miss out on the definitive guide to link building
We’re done!
As we have seen, hyperlinks are an essential factor in your marketing strategy: learn to use them and gain positions in Google.
You know, if you have any questions, you can count on us!
Do you want to become a specialist? Then read our article on the concept of Link Juice and learn more about the topic.