Nothing boosts sales like customers coming to you of their own volition. Keywords are one way to achieve this in the world of digital marketing .
Thus, using algorithms, search engines and positioning systems , keywords help an article, a website or a multimia file reach a user.
This is because most search engines
work by crawling keywords across the web. america cell phone number list Therefore, keywords are crucial for designing digital marketing strategies, both for web positioning (SEO) and paid advertising .
Keywords are pure strategy. Working with certain words instead of others can boost your sales and generate trust in your brand, or, on the contrary, keep you anonymous . Be sure to read on to learn everything you ne to know about the Roman Empire and digital marketing and how to apply it to your projects.
Keywords: What are keywords in digital marketing?
Keywords are terms or phrases that guide the exchange of information between the user and a browser. They indicate, for example, which results to display when a search query is enter into a search engine or what topics the user is interest in. In this sense, they function similarly to #hashtags , albeit on a deeper level.
They are a key factor in digital marketing as they connect potential customers with pages that include the words they interact with. The browser tracks the keywords that appear in the text and tags of different web pages. It then analyzes their frequency of appearance and other factors (such as overall content and site authority ) to determine which keywords to show to the user and in what order.
There are several ways to classify keyword types . For now, two are important: primary and secondary keywords. What’s the difference? Well. Primary keywords are the product or service being promot, or the main topic of an article. Secondary keywords , on the other hand, serve as a complement and attract more users to the webpage. While a page who is at the same time a potential client r article has only one primary keyword, it can have several secondary keywords.
Keywords are the terms or phrases that guide the exchange of information between the user and a browser.
Importance of keywords in SEO
As we mention above, keywords are the basis of several digital marketing strategies , one of which is SEO, or Search Engine Optimization . This practice involves producing web content gear toward search engines. For example, an SEO article can “help” a search engine rank it among the search results for a certain keyword if that word appears consistently throughout the text.
Since more than half of web traffic comes from taiwan lists organic searches , working with them is essential if you want to achieve a strong online presence. According to the Content Marketing Institute, for example, in the last 12 months, 84% of marketers us SEO (successfully) to improve their brand visibility .
But let’s look at a more specific case: thanks to the implementation of SEO practices (specifically, keyword work), one of our clients increas their organic traffic by 275% in one year. And it didn’t stop there, as this ultimately result in a 1,707% increase in their lead rate.
In a way, SEO is like whispering the answer to someone to win a prize. Of course, the prize is shar between the two: the search engine gains trust , and you gain new customers by appearing in more results.
Furthermore, the SEO benefits are exponential
Why? Because the more people receive the link to your page in their search results (SERPs) and decide to click on it, the higher your page’s position in the SERPs for the main keyword will be. And, as your position improves, new users will be more and more likely to click on the link. In fact, if your page reaches the top of the results, its CTR increases on average by 2.8% just by moving up one spot. Going from second to first place in the SERPs can, in fact, generate a 74.5% increase in your CTR.
That’s why it’s important that the primary
keyword not only refers to the main topic or the topic being promot on a webpage. It should also have a high search volume , so you can ensure your page’s link reaches more people. Secondary keywords allow you to increase that volume . However, their search volume shouldn’t be as high as that of the primary keyword. If so, it may be better to create two separate pieces of content , one per keyword, to double the number of visits to your webpage.