A photovoltaic system allows you to transform solar energy into clean electrical energy, instantly and without using any type of fuel. Installing a photovoltaic system in your home or business means obtaining a net saving on your bill and giving an important hand to the environment. Thanks to the photovoltaic system, in fact, no emissions are releas into the atmosphere and CO2 pollution is reduc by approximately 500g for every KWh produced. Furthermore, management and maintenance of the system are reduced to a minimum.
In order to install a photovoltaic system, it is necessary to satisfy 2 fundamental requirements:
The available surface area and exposure to solar radiation. Thanks to the feasibility study, it will be possible to verify the presence of the requirements and establish the sizing of the photovoltaic system (the surface cover by the modules), which must be defin on the basis of the customer’s electricity consumption and on the basis of the purpose of the same, namely:
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•On-site exchange regime: systems aimed at using the energy produced for their own needs (energy saving)
•Sales regime: systems aimed at selling the energy produced
Although the Conto Energia (the state incentive program that remunerated the electricity produced by photovoltaic systems) is no longer in force, it is still possible to deduct the costs of the system up to 50% thanks to the renovation bonus.
Published on December 31, 2013
Categories Environment, Construction, Architecture
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Home automation is the technology that allows you to manage all the systems in your home in an integrated way, improving the quality of life.
From the control panel you can manage lighting, climate, electrical load control, security systems (such as burglar alarms, fire alarms, etc.), audio and video systems, automated gates and shutters, the intercom and the irrigation system.
The main advantages offered are:
Energy savings, thanks to the intelligent management of water, electricity and gas
Simplification of daily actions: with a single action you can manage lights, shutters, climate, etc.
Remote control of the home, via a mobile phone, a PC or a tablet with an internet connection
Published on 5 December 2013
CategoriesBuilding, Architecture
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The new website of the Hotel Poseidon is online, a 4-star hotel located in Torre del Greco, in a truly ideal area for those who want to stay in one of the most beautiful places in Campania, not far from the Amalfi Coast and very close to both Vesuvius and the Pompeii excavations and the renowned island of Capri.
The graphic structure of the site, full of photographs, shows the peculiarity of this hotel, unique in its kind: it closely resembles that of a large cruise ship, with interiors with an attractive and original design enriched by numerous works of modern art.
As can be seen from the full-screen images that accompany all the pages,
The rooms of the Hotel Poseidon, from the simplest to the suites, are available in various sizes and give guests first-class comforts. Furnished in a modern and refined style, the rooms offer ample space to dedicate to relaxation or to use as a study corner, as well as an internet connection both via cable and Wi-Fi, equipped private bathrooms, independent air conditioning, safe, walk-in closet, desk, minibar and other comforts.
There is a section dedicated to the hotel restaurant:
The Settimo Cielo, located inside the structure, has 300 seats and offers customers many typical Campania specialties, without neglecting international cuisine.
The website menu also presents the Apart-Hotel formula, which allows you to stay in real apartments, two-room or three-room apartments, to how to position a website yourself combine the comforts of the hotel with the typical spaces of a private home. There is also space for photos of the large conference room called “Oceano” which has a capacity of 250 people.
The website is responsive, easily consultable even via smartphone: it is therefore an opportunity to discover the Hotel Poseidon, an ideal base for visiting the Sorrento coast and the Pompeii excavations. It is possible to book directly online through the booking platform.
Published on December 2, 2013
CategoriesTourism
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Tourist Season 2013: The data
The 2013 summer season ended a few months ago and InternetSm is ready to illustrate its analysis based on data collected from the web and in particular on statistical data recorded by numerous hotel facilities in Rimini personally followed during the season just ended.
The general premise,
Which affects the imprint of the entire analysis, is however aero leads that of a trend in the tourist market which, as confirmed in other markets, has been affected by the recent economic crisis.
Graph of the last 3 years of research of the main Keywords that demonstrate the evident decline compared to 2009 (35% decline in searches)
In particular
Analysis of Web Marketing activities
Conversions compared amateur site with professional site
Incidence of mobile on general traffic
Use of the booking engine and average advance booking
In this first “appointment” InternetSm will analyze in detail the first aspect, namely:
Analysis of Web marketing activities
Analysis of Web Marketing Activities
Riviera tourism has been distinguish for many years by the typicality of its offer. Even with regard to Web Marketing, typically Rimini aspects can be seen. In fact, the high concentration of structures has numerous. Web agencies to develop the so-called “Vortal”, or “Vertical Portals. That is, sites that have always attracted numerous visitors thanks to the various contents. Then forwarding these visits to individual hotels. Also advertis through promotional cards and/or banners.
In recent years. This activity has been support by promotion through Pay Per Click and periodic sending of Newsletters (Dem Campaigns). In addition to this, in some cases. It has also been decid to improve the hotel sites by making them more SEO Friendly. Thus obtaining more traffic directly from search engines (Organic Traffic No Brand).
A very interesting fact that has been deduc from the data analyz is that for those who invest in advertising. This generates both direct traffic (the user accesses the site by clicking on the advertisement – Pay per Click. Banner or Call To Action on Newsletter). But also indirect traffic (the user who has previously seen the site coming from a specific advertisement returns by entering directly by typing www.hotelname.com in the browser bar or by searching on Google “hotel name location”).
Indirect traffic statistics
(Example of Indirect Traffic) Graphic showing how a user who entered on July 21st at 9:23 pm returns after 6 days on the 27th at 9:53 am by typing “hotel name rimini” on Google and then sent a request for information –
What also emerges is that the main conversions occur precisely “in the second instance” through an entry for “Brand” or “direct”. In some cases this type of traffic has generated over 50% of the total traffic and of the same conversions.
Brand and direct media traffic
(Average incidence of Brand + Direct Traffic on Total ..on a sample of 23 hotels)
Tracking all indirect traffic and attributing it to the individual web-marketing channels (Pay Per Click, Newsletters and Vertical Portals) it emerges that 66.5% of the turnover of a structure (assuming that the hotel has work fully for 100 summer days) is generated directly and indirectly by these 3 channels.
Direct and indirect turnover statistics
(Incidence of the 3 main channels on the total turnover generated by hotels – on a sample of 12 hotels)
The analysis can be even more detailed by examining the individual 3 channels and each of the main tourism promotion portals. In particular, it emerges that the choice of many hotels is still to favor a high number of vertical portals. But among these, several have generated mediocre results. In fact, in many cases, 4/5 of the main portals generated 72% of the turnover generated by all 22 subscribed portals.
(Example of the 3s Riccione hotel where the first 6 portals generated 72% (€118,000) of the total turnover generated by all the vertical portals of the 22 subscribed. In the graph for a “visual comparison” Ppc and Newsletters were also included and some portals with negligible data were removed).
The logical consequence of this analysis is to highlight only how some channels and only some portals have interesting ROI (Return On Investment), that is, higher than 300%. Some portals stand out for ROI of 800%, which means that by investing €2000 you get.
The website of the Sanna Giovanni company is finally online
The Sanna Giovanni company was founded in 2008 thanks to the thirty-year experience of its founder, from which it takes its name.
It specializes in the design and installation of civil and industrial electrical systems, small, medium and large photovoltaic systems, home automation, burglar alarms and video surveillance systems, fire and flood alarm systems, gas leak detection, automation. It operates in Cagliari and throughout Sardinia.
The goal of the Sanna Giovanni company is customer satisfaction,
For this reason each project is studied and structured based on their needs. The staff is qualified and constantly updated and only cutting-edge machinery and top-quality materials are used.
The site is easy to use and offers the user a description of the company and the services offered. There is also a contact section where, in addition to telephone contacts, there is a fillable form to receive information or to request completely free quotes.
Published onNovember 26, 2013
CategoriesConstruction, Architecture
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