In this post we are going to try to convince you of the importance of visual content in your content marketing strategy. We show you some of the contents that you should not forget as well as examples to be able to generate them yourself.
We are in the age of visual content. An average of 758 million photos are shared on social media every day 马来西亚电话号码表. This shows the powerful tool that brands have to be able to convert users into potential consumers of it.
Today we are going to try to convince you of how important it is that you include visual content creation in your content marketing strategy .
There are some key factors that have contributed to such a situation.
The ease and accessibility to take videos or photos due to the great offer in the market of devices such as smartphones, tablets, etc. that have a built-in camera.
In addition, the visual result of the same finds in the diversity of social networks created for it, its best ally; and likewise a wide audience willing to receive all those messages.
Finally, we find the advantage that visual content is potentially attractive to human beings, which is capable of processing images 60,000 times faster than text . This content can be given in multiple forms. Below we have collected some of them for you.
Photos
It is the visual content par excellence. They are easy to take and share. They also reinforce the message and help emphasize it. Try adding funny content especially if it is a meme that people already know. Animals are also a powerful force of attraction for the majority public.
We leave you an example so you can create your own memes .
In addition, here are some websites where you can find very beautiful royalty-free photographs with high resolution:
Videos
Depending on the strategy you want to follow in line with your brand, you should choose one type of video or another.
You can use professional videos. This option will give you very good results although it is the most expensive option. On the other hand, there is the option of generating the audiovisual content yourself. With your smartphone, computer or digital camera. The preferred channels for sharing this type of content are YouTube and Vireo.
Tip : Don’t go over two minutes if you want to keep the audience interested until the end.
Comics and drawings
Comics are easy to consume and easy to understand. That is why they are a powerful way to attract an audience.
It may be more difficult to generate this content if you do not have an illustrator among your team 移动线索, but there are banks of drawings and illustrations in which you can find good resources: The Cartoon bank , Sapping Void , Marketing , are some of them.
Tip: generating a story that can be divided into chapters or installments will help you keep your audience hooked and waiting for more content.
Info graphics
We are already regulars of this type of content and although it is a bit hackneyed, it is no longer a powerful tool that generates a lot of noise among social networks. I leave you a link to some of the info graphics that we have made in case they can serve as inspiration.
